TCS Targets ₹1,000‑Crore Consent Management Market with DPDP Digital Privacy Permit

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TCS Eyes ₹1,000 Crore Market With Push Into India’s Data Privacy Sector

Mumbai,India – January 26,2026 – Tata Consultancy Services (TCS) is poised to become a key player in India’s burgeoning digital privacy market,initiating steps to secure a ‘consent manager’ permit under the recently implemented Digital Personal Data Protection (DPDP) Act. This strategic maneuver targets a significant slice of a compliance-as-a-service sector, currently projected to reach ₹10,000 crore within the next three years, with consent management alone valued at approximately ₹1,000 crore.the move places TCS in direct competition with Reliance Jio, which has already submitted its submission for the same permit.

Understanding Consent Management Under the DPDP Act

The ‘consent manager’ designation, granted by the data Protection Board of India, authorizes entities to function as impartial intermediaries.Thes managers will assist individuals in effectively controlling their personal data—granting, reviewing, and withdrawing consent for its usage. Essentially, it’s a formal license allowing companies to operate as trustworthy platforms for managing user data permissions. The DPDP Act, passed in 2023 and operationalized through the 2025 DPDP Rules, represents India’s first comprehensive legislation dedicated to digital privacy.

What This Means for TCS and the Wider Market

TCS’s ambition signifies a calculated entry into a rapidly expanding area of data governance in India. The company is positioning itself to capitalize on the increasing demand for services that help businesses navigate the complexities of the DPDP Act.The consent management market specifically is driven by a heightened focus on user-centric data governance and the legal obligations imposed by the new regulations.

Market Possibility: A Detailed Breakdown

According to industry analysis,the total addressable market for DPDP-related services is substantial,encompassing a

what is TCS’s Digital Privacy Permit and how does it help organizations comply with the DPDP Act?

TCS Targets ₹1,000‑Crore Consent Management Market with DPDP Digital Privacy Permit

The Indian digital landscape is bracing for a significant shift as Tata Consultancy Services (TCS) aggressively targets the burgeoning consent management market, estimated at ₹1,000 crore. This move is directly fueled by the implementation of the Digital Personal Data Protection (DPDP) Act, 2023, and the increasing need for businesses to obtain explicit user consent for data processing.

Understanding the DPDP Act and Consent Management

The DPDP Act fundamentally alters how organizations collect,process,and store personal data. central to this legislation is the principle of consent. Businesses can no longer assume consent; they must actively seek and record it from individuals before utilizing their data. This creates a critical need for robust consent management solutions.

Here’s a breakdown of key DPDP requirements impacting consent:

* Explicit Consent: Consent must be freely given, specific, informed, and unambiguous.

* consent Managers: The Act envisions the role of Consent Managers – entities that facilitate the giving and withdrawal of consent.

* Data Principal Rights: Individuals (Data Principals) have the right to provide, review, and revoke consent.

* Accountability: Organizations are accountable for demonstrating compliance with consent requirements.

TCS’s Strategy: A Comprehensive Approach

TCS isn’t simply offering a software solution; they’re positioning themselves as a full-service provider for DPDP compliance,with consent management at its core. Their strategy encompasses several key elements:

1. DPDP Digital Privacy Permit: TCS has developed a “Digital Privacy Permit” – a platform designed to help organizations manage consent at scale. This permit acts as a central repository for user consent preferences.
2. Consulting Services: Recognizing that technology alone isn’t enough, TCS is offering consulting services to help businesses understand the DPDP Act and implement appropriate consent management processes. This includes gap analysis, policy progress, and training.
3. Integration Capabilities: TCS is focusing on seamless integration of its consent management solutions with existing CRM, marketing automation, and data analytics platforms. This is crucial for minimizing disruption and maximizing efficiency.
4. Cloud-Native Architecture: The Digital Privacy permit is built on a cloud-native architecture, offering scalability, security, and adaptability.

The role of Consent Managers: A Growing Prospect

The DPDP Act explicitly allows for the emergence of Consent Managers. These entities will act as intermediaries between Data Principals and Data Fiduciaries (organizations processing data). TCS is actively positioning itself to become a leading Consent Manager, offering services such as:

* Consent Collection & storage: Securely collecting and storing user consent preferences.

* Consent Enforcement: Ensuring that data processing activities adhere to the consent provided.

* Consent Auditing: Providing audit trails to demonstrate compliance.

* Consent Revocation: Facilitating the easy withdrawal of consent by individuals.

Benefits for Businesses Implementing Robust Consent Management

Investing in a robust consent management system isn’t just about avoiding penalties under the DPDP Act; it offers several tangible benefits:

* Enhanced Trust: Demonstrating a commitment to data privacy builds trust with customers.

* improved Data Quality: Obtaining explicit consent ensures that data collected is accurate and relevant.

* Reduced Risk: Minimizing the risk of data breaches and regulatory fines.

* Competitive Advantage: Organizations that prioritize data privacy can differentiate themselves in the market.

* Streamlined Operations: Automated consent management processes improve efficiency.

Real-World Examples & Early Adopters

While widespread adoption is still in its early stages, several Indian companies are already piloting TCS’s Digital Privacy Permit. Financial institutions and e-commerce platforms are leading the charge, recognizing the critical importance of DPDP compliance. Specific examples remain confidential due to non-disclosure agreements, but TCS reports significant interest from sectors handling sensitive personal data, including healthcare and education.

Practical Tips for DPDP Compliance

Organizations preparing for DPDP compliance should consider these practical steps:

1. Data Mapping: Identify all personal data collected, processed, and stored.
2. policy Updates: Review and update privacy policies to align with the DPDP act.
3. Consent Mechanism Implementation: Implement clear and user-friendly consent mechanisms.
4. Employee Training: Train employees on DPDP requirements and best practices.
5. regular Audits: Conduct regular audits to ensure ongoing compliance.

the Future of Consent Management in India

The ₹1,000-crore consent management market is poised for explosive growth. As the DPDP Act becomes fully enforced, the demand for solutions like TCS’s Digital Privacy Permit will only increase. Expect to see further innovation in this space, including the development of AI-powered consent management tools and the integration of blockchain technology for enhanced security and openness.The focus will shift from simply obtaining consent to managing consent throughout the entire data lifecycle.