Telemedicine: service modality gains strength after pandemic

2023-06-27 14:22:49

Telemedicine, defined as the provision of medical services from a distance using communication technology such as videoconferencing, audio calls and messaging apps, has gained popularity during the pandemic due to its ability to provide quality medical care without the need for physical contact. . This allowed patients to access medical care in their own homes, minimizing their risk of infection with the coronavirus.

In addition, telemedicine has proven useful in triage situations, allowing healthcare professionals to identify patients who need urgent face-to-face care and refer only those cases, addressing the burden on healthcare services and waiting time for patients who need immediate attention.

The growing adoption of telemedicine is supported by recent research. According to a study published in the scientific journal JAMA Network Opentelemedicine was associated with a significant decrease in face-to-face visits to emergency departments during the pandemic, indicating that this modality of care can be an effective way to reduce overcrowding in hospitals and improve the efficiency of health care.

Furthermore, a report from the McKinsey Global Institute predicts that by 2030, telemedicine could represent a market of up to $250 billion quarterly in the United States, encompassing virtual consultations, remote health monitoring and digital health services.

However, telemedicine also faces challenges and regulatory issues. Privacy and security of patient data are important concerns, as is the quality of remote care compared to face-to-face care. It is also necessary to ensure that telemedicine is accessible to all communities, regardless of their location or socioeconomic level, to avoid excluding segments of the population.

To address these challenges, healthcare regulators in many countries have specific guidelines and regulations for telemedicine, aimed at protecting the privacy and security of patient data, as well as ensuring the quality of care provided. For example, in the United States, the Health Insurance Portability and Accountability Act (HIPAA) was temporarily modified during the pandemic to allow for the wider use of telemedicine while providing safeguards for patient privacy.

Another challenge is ensuring that telemedicine is accessible to all communities, especially those who may have limited access to health services due to geographic, financial or technological issues. It is essential to ensure that telemedicine solutions are accessible in terms of cost, technological infrastructure and language capability, so that people from all backgrounds can benefit from this modality of care.

Despite the challenges, telemedicine has proven to be an effective solution for delivering medical care amid the pandemic and is gaining traction as a care modality in the aftermath of a global health crisis.

For health specialist Mario Mendes Jr, founder of MultUSA, a company specializing in health solutions for Brazilians in the US, “the flexibility, tolerance and ability to reach patients in remote areas are some of the key benefits of this approach. The expectation is that telemedicine will continue to evolve and become an integrated part of healthcare to ensure inclusion.”

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