2023-10-25 18:50:21
The strategy is in the name. Temu means “Team up, price down”, understand “Together, let’s save money.”
Owned by the Chinese group PDD Holdings, Temu was born in 2022 with head office in the United States. Its forte is selling products from millions of sellers, manufacturers and brands around the world at bargain prices. Products generally coming directly from Chinese producers, without intermediaries.
Everything (and anything) is sold there, from the earwax cleaner (€2.28) to the shaving bib with suction cups (€1.18), including the anti-snoring strap (€2.98) and the eyebrow scissors with comb (€0.89). According to figures available on the Temu site, 61 million annual orders pass through this platform. An e-commerce that offers more than 11 million products.
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