2024-03-12 02:39:00
The economic capital of Morocco is preparing to host an international event: Texcare Casablanca. On June 4, at the Hyatt Regency hotel in the metropolis, this meeting aims to highlight the textile sector in the country.
Organized by Messe Frankfurt, this trade show is positioned as an unmissable event for players in the textile industry, offering a showcase for the latest technologies and equipment dedicated to the care of textile materials.
It is a globally recognized salon brand, which has already established its presence in various regions, from France to China, including India and Singapore. The announcement that it will be held in Casablanca constitutes a significant step forward in the expansion strategy of this unmissable event, thus marking full entry into the thriving textile market in North Africa.
In this wake, Kerstin Horaczek, vice-president of technology fairs at Messe Frankfurt, highlighted the reasons underlying this wise choice: “ Morocco represents a particularly attractive market for textile care, thanks to its thriving tourism industry, characterized by the presence of a multitude of high-end hotels, and a dynamic textile industry. Furthermore, as an economic hub for the entire Maghreb, Morocco offers considerable potential for international companies wishing to establish themselves in the region. ».
This strategic decision to hold Texcare Casablanca comes in a context where Morocco is showing sustained economic growth, with an average of 4.3% annual GDP growth over the last ten years. This economic performance is the result of the undeniable efforts of all stakeholders, the commitment to massive infrastructure investments and the expansion of commercial relations with various investors from all corners of the globe.
In addition, Messe Frankfurt hopes that this event can contribute to further boosting the sector, in particular that Morocco will host the 2030 World Cup.
This strategic event is intended to be a unique opportunity for players in the textile industry, both local and international, to discover the latest innovations, establish strategic partnerships and explore new horizons in a booming market. . With an expected large-scale participation, the event promises to be a real catalyst for the continued development of the textile sector in Morocco.
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