That is why the discount battles for Amazon, Zalando and Ebay are so important

The weight of numbers plays into the cards for online retailers. And already now. “This year, the Christmas business starts much earlier, a big competitor has already pushed that hard,” says Ebay Germany boss Oliver Klinck. Who does he mean? Amazon launched its “early Black Friday deals” on October 26th. On November 20, the eleven-day “Blackweek” began at Amazon with offers for televisions from Philips, Laptops from Microsoft, Bose headphones, and more. Everything “only while stocks last,” says Amazon. Ebay reacted quickly to pressure from its big competitor from Seattle: “We are already running campaigns that appeal to Christmas shoppers directly: ‘If you are looking for Christmas presents, you will find them here,’” explains Germany boss Klinck. He’s already feeling a boost – again: “Many products that were popular in the first lockdown are now even more popular than in spring.”

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