The ANFP explodes. The appearance of a modified version, although perfectly distinguishable, of the National Team shirt in the Approval campaigncauses deep annoyance. The lawyer Felipe Heusser and the deputies Karol Cariola and Vlado Mirosevic, who will be in charge of coordinating the command of that option in the constitutional plebiscite, were accompanied by the spokespersons of Approve x Chile, Ezio Costa y Romina Fuentealba, In addition, the mayor of La Pintana was announced as new members of the command, Claudia Pizarrothe actresses Blanca Lewin y Daniela Ramirezand the actor Nestor Cantillana. Lewin and Ramírez wear the National Team jersey, altered in its central part with a letter “A” and the message “I approve”.
Neither the brand of German origin nor Quilín liked the demonstration. The firm published a brief, but sharp statement. “Related to the presentation of two shirts of the Chilean National Team modified with political slogans in the context of the launch of Casa Apruebo, an event that occurred today, Thursday, July 21, and made visible by politicians Vlado Mirosevic and Karol Cariola, adidas Chile is blunt in stating that it does not has no connection with this manifestation”, holds the formal reference.
He adds that the action was totally unknown by the firm. “It was not consulted or less authorized by the company”, he emphasizes. “(The company) wants to establish its fundamental role in promoting values for society, always from the side of sport. adidas Chile is emphatic in stating that, neither on this occasion nor in the future, will it be for or against any political alternative”, poses.
The ANFP adds to the repudiation. Through @LaRoja, the official account of the National Team on Twitter, he addresses the controversy. “The National Team shirt represents all of Chile and does not represent any political sector, ideology, race, religion and/or thought“, establishes.
In the same sense, it rejects the use of the symbol. “We condemn and repudiate its use for a political and not a sporting purpose. La Roja unites everyone and should not be a reason for division”, he concludes.