The augmented seller (Dunod “Hors collection”, 2023)

2023-12-13 23:00:00
Page 1 to 5: Start pages | Page 7 to 8: PPC – Preface | Page 9 to 13: Vincent Caltabellotta – Foreword | Page 16: Vincent Caltabellotta – Presentation | Page 17 to 28: Vincent Caltabellotta – Artificial intelligence versus human intelligence | Page 29 to 36: Vincent Caltabellotta – An inhuman trade Page 37 to 40: Vincent Caltabellotta – Towards a new commercial horizon | Page 41 to 51: Vincent Caltabellotta – New business models – the Grail of the entrepreneur | Page 53 to 57: Vincent Caltabellotta – The disruption is above all systemic | Page 60: Vincent Caltabellotta – Presentation | Page 61 to 67: Vincent Caltabellotta – From the sales cycle to the relational experience | Page 69 to 72: Vincent Caltabellotta – The part of commerce where the human is no longer | Page 73 to 79: Vincent Caltabellotta – An Android Value Chain | Page 81 to 84: Vincent Caltabellotta – Moving from a field force to a back-office force | Page 85 to 89: Vincent Caltabellotta – Is the commercial going to disappear? | Page 91 to 96: Vincent Caltabellotta – The three human roles | Page 97 to 101: Vincent Caltabellotta – One hundred necessary skills in the 21st century | Page 103 to 106: Vincent Caltabellotta – Attack of the clones: thinking by roles and more by function | Page 107 to 118: Vincent Caltabellotta – Do salespeople still need to be commissioned? | Page 119 to 122: Vincent Caltabellotta – Marketing versus commerce: who takes the power? | Page 123 to 126: Vincent Caltabellotta – How to create a lead machine? | Page 127 to 129: Vincent Caltabellotta – Increased human impact | Page 132 to 133: Vincent Caltabellotta – Presentation | Page 135 to 141: Vincent Caltabellotta – Networks take over sales | Page 143 to 147: Vincent Caltabellotta – Social selling or social sharing, the art of sharing to sell | Page 149 to 156: Vincent Caltabellotta – The network yes, but the content above all! | Page 157 to 163: Vincent Caltabellotta – Marketing automation, king of ROI | Page 165 to 168: Vincent Caltabellotta – Growth hacking – extreme disruption | Page 169 to 181: Vincent Caltabellotta – Data, where are we? | Page 183 to 189: Vincent Caltabellotta – SEA, SEO and SUN | Page 191 to 196: Vincent Caltabellotta – Chats and voicebots | Page 198: Vincent Caltabellotta – Presentation | Page 199 to 202: Vincent Caltabellotta – How I started my own change | Page 203 to 211: Vincent Caltabellotta – Everything is in the head, and in the model | Page 213 to 218: Vincent Caltabellotta – Five tracks to start your change | Page 219 to 220: Vincent Caltabellotta – Extended version to go further | Page 221 to 223: Vincent Caltabellotta – Epilogue | Page 224: End pages.
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