The author of the EA joke about single-player games does not understand the industry

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An hour after the tweet was posted in the EA Slack internal chat, work began on a plan to turn the negative message into a positive one. The original idea was for other EA accounts to join in on the frying of the joke, drawing attention to various single player games under the publisher’s wing. But some employees noted that this would only reinforce the online perception that EA hates its own studios and teams.

The other plan, the one that was approved, was to take responsibility and apologize. In the end, the “apology” poured out in another tweetin which people playing singles were rated on all 11 points.

EA is reportedly continuing to deal with the fallout from the botched tweet by holding team meetings with studio executives who saw the joke as an insult to their games and employees.

Moreover, it turned out that no one from EA maintains an official company account on Twitter – “newbies” do this, most of which do not understand the gaming industry at all. Most likely, the person who wrote the joke had no idea about the publisher’s previous comments about single-player games and did not know how everything would turn out.

We remind you of the joke: “When a person is 10 [из 10]but prefers singles only.

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