This will surely be the last World Cup Lionel Messi. The team is going through a great footballing moment and its chances to reach the furthest are many. The tournament is going to be played in an exotic country, which swims in money, so it heralds a unique show. However, not all are good news.
How it happens every four years, every time the world cup is disputed, there is a star product: the televisions. It is the moment when appliance houses have a sales boom that surpasses any other event.
However, this year, the picture looks complicated.
lack of Dollarswhich forced to restrict imports of all kinds, will have a negative impact on the sector.
In 2018, during the previous World Cup, more than 3 million devices were sold, double that of a normal year. By 2022 it will be difficult to reach that number.
Although traders and manufacturers publicly express their optimism, privately, they acknowledge the difficult situation.
In the assemblers Land of Fire they are working sin stock of finished products. What is produced is dispatched. This means that all the inventory that there is is in the retail stores.
On the other hand, the supply of imported kits to assemble televisions is restricted and it will be difficult for it to be restored in the period that remains until November. It must be taken into account that the equipment that comes out of the Fuegian factories has a high percentage of imported parts and those that are added in the country also have supplies from abroad, so their fate is conditioned by the dollars they manage to get from the Central bank.
In the southern province there is a lot of concern, both in the area of televisions, cell phones and auto parts, because the lack of supplies does not allow to maintain a production rate that covers the demand.
In this context of high inflation and a rising dollar, people turn to the consumption of any good. Electronic products are one of the most sought after.
With low supply and high demand, prices rise at a higher rate. In some products, in recent days, increases of more than 20% were recorded.
The demand is also encouraged by the possibility of paying in installments, both with the plans of the merchants themselves and the official Now 12 or more.
The other aspect is that due to the global effect, the televisions that are usually sold at this time are the largest and the most technologically advanced. But, this time, the supply will be limited by the impossibility of importing the latest generation equipment.
This will make the business less attractive for merchants since the highest profitability is in this segment. The demand to buy standard televisions does not grow in the same way in these periods and, given the difficult economic situation, it will be necessary to wait how many people will be willing to pay for products without a technological differential and, to top it off, very expensive.