The BMW Group significantly accelerated its growth in electromobility again in 2022.
The BMW Group was able to more than double its BEV sales from 2021 (+107.7%) with a total of 215,755 all-electric BMW and MINI vehicles delivered to customers.
A major milestone was reached when the BMW Group handed over its 500,000th all-electric vehicle to its new owner at the end of last year.
“Our strong product portfolio is the best response to a difficult environment and has enabled us to more than double our sales of all-electric vehicles again in 2022,” said Pieter Nota, Member of the Board of Management of BMW AG responsible for Customers, Brands. and Sales.
“We are confident that we can continue to build on this success in 2023, as we continue to see particularly high order intake for our all-electric models,” Nota added.
The BMW Group delivered a total of 2,399,636 BMW, MINI and Rolls-Royce vehicles to customers around the world in 2022 (-4.8%); a year in which all industries faced headwinds from supply bottlenecks, pandemic lockdowns in China and the war in Ukraine.
The main impact was felt in the first six months of the year, with a drop in deliveries compared to the previous year. Sales recovered more and more in the second half.
In the fourth quarter, the BMW Group recorded significant sales growth of +10.6%, with 651,798 vehicles delivered to customers.
The BMW Group is optimistic for the coming year. “We will stay on course for profitable growth in 2023. We will clearly focus on further driving electromobility forward.
The next milestone for 2023 is that 15% of our total sales come from fully electric vehicles.
With the launch of the BMW i5 at the end of this year, we are taking another important step on the path towards the electrification of our model range,” according to Nota.
The future of the BMW Group is electric, circular and digital. One of the highlights on the road to NEUE KLASSE was presented at CES in Las Vegas last week: BMW i Vision Dee represents the BMW Group’s vision of the future digital experience, both inside and outside the vehicle.
The BMW Group will offer further details and glimpses of the revolutionary NEUE KLASSE concept vehicle throughout 2023.
At the same time, the company is driving the digitization of sales and marketing. In future, the BMW Group will rely on direct sales in 24 European markets, with agents acting as sales representatives; this creates the conditions for a seamless transition between the online and offline customer experience.
The clear objective of the new agency model is to improve customer satisfaction and the premium brand experience, as well as to reach new target groups of Internet-savvy clients.
The new BMW Group agency model will also create price transparency and ensure that customers experience the same consistent offer across all sales channels.
This year the conditions will be established that will allow MINI to start in 2024 and BMW in 2026. The implementation will take place in close cooperation with dealers.
The My BMW/MINI app is a central element of the sales reset. With its rich features and intuitive user interface, it guides users through the best customer experience in the industry.
The My BMW/MINI app serves as the interface for personalized customer dialogue, with around two million users in some 50 markets every day.
The BMW brand maintains first place in the world premium segment.
The BMW brand sold a total of 2,100,692 units (-5.1%) worldwide last year and maintains its No. 1 position in the global premium segment. BMW also experienced strong growth in electric vehicles.
Sales of electric vehicles (including plug-in hybrids) for the full year increased by 35.6% over the previous year, reaching 372,956 vehicles.
The brand’s attractive product portfolio is proving very popular with customers. This is reflected in the high number of new orders for models such as the BMW X1, iX1, i4, iX and i7.
Later this year, the BMW Group will expand its electric range with the BMW i5.