Mark Zuckerberg, the boss of Meta (Facebook, Instagram) announced on Sunday the launch of “Meta Verified”, a paying subscription from 11.99 dollars per month to authenticate his account on the platforms, while the social networking giant is going through a difficult financial period.
The formula, which will first roll out in Australia and New Zealand this week, resembles the one implemented by Elon Musk on Twitter, with identity verification services and benefits like “direct access to customer service “.
“The idea is to improve the authenticity (of profiles and therefore of exchanges, editor’s note) and security on our services“, specified Mark Zuckerberg in a message posted on his Instagram channel and on his Facebook account.
On Facebook and Instagram, followers will have a badge that shows their identity has been verified, as well as protections for their account (including against impersonation), access to customer service, and more visibility. ‘after a spokesperson for Meta.
Content from creators who subscribe to Meta Verified will be distributed more widely and appear at the top of search results and recommendations.
Membership is restricted to individuals and professionals over the age of 18 – it is not open to corporate accounts.