2023-04-20 09:31:40
In this book, the Doctor Bernard Sablonniere takes us to discover our sens. It deciphers by the menu the way in which these influence our feelings. If we access the world through the senses, what happens in our brain when we perceive a smell? How do stimulating and psychoactive substances extracted from plants, seeds or fruits modify the subtle balance of the natural chemical keys on which our behavior depends? How are these substances used by neuromarketing to stir up the desire to consume? “ This is the secret of their effectiveness, points to the author. It is useful to be aware of this in order to enjoy life and its pleasures without losing free self-control. “
The chemistry of smells, flavors and pleasure, by Pr Bernard Sablonnière, ed. Odile Jacob, 208 pages, €21.90.
1683398687
#chemistry #smells #flavors #pleasure #Bernard #Sablonnière