Posted Apr 2, 2020, 7:06 p.m.
Buy and watch online the last Clint Eastwood, released in mid-February, or the comedy at the start of the year # Jesuislà, with Alain Chabat, is now possible, thanks to a waiver from the National Cinema Center (CNC) to support the sector , stopped with the coronavirus crisis.
Some 31 films benefit from this exemption provided for in the emergency law and allowing “exceptionally” to shorten the four months required between the release of a film in cinemas and its exploitation on DVD or VoD (deadline entered in the cinema media chronology).
Are notably concerned “1917” by Sam Mendes, sacred to the British Bafta, “Cuban Network” by Olivier Assayas, with Penelope Cruz or “Invisible Man”, with Elisabeth Moss, said the CNC on Thursday, after a meeting of its council of administration.
Certain films which had successfully started their theatrical release preferred not to activate this option. This is the case of “De Gaulle” released by SND, a subsidiary of M6, or “La Bonneouse”, distributed by Mémento. The idea is that it will be possible to “come out later in theaters when they re-open,” Alexandre Echetet-Guy, CEO of Mémento, told Les Echos. The film had started very well, it was promoted to a big popular success. We believe that the desire will always be there when it re-opens, or even stronger after such a long confinement. The rooms assured us to be by our side. ”
“The desire will be there after a long confinement”
The films now available on VOD on a fee-for-service basis (not SVOD by Netflix-type subscription) were released before March 14 and their careers were cut short by containment. “Pursuant to article 17 of the emergency law of March 23, 2020, the president of the CNC granted, exceptionally, a reduction in the operating time in theaters provided for in article L. 231-1 of code of cinema and animated image, for broadcasting on video on demand on a fee-for-service basis or for exploitation on videographic support from this day on, ”specifies the CNC.
For those whose release was planned after March 14, the CNC has also taken the lead since mid-March. It will also facilitate their distribution on VoD, without waiting for the reopening of cinemas, by not asking producers and broadcasters to reimburse the aid allocated for their broadcasting. The amendment to the General Aid Regulations was made on Wednesday. Requests can now be made. As with films before March 14, it is the CNC which grants authorizations on a case-by-case basis by consulting the entire industry, including representatives of cinemas such as the FNCF.
“These two devices do not in any way call into question the chronology of the media,” insists the CNC, while discussions are fierce to develop this device at the time of streaming.
Help for authors
In addition to access to films, the 7th art support body has also taken measures to support several sectors of the sector. A support fund for authors, “whose revenues can be very cyclical and spread over time”, has been created and will be funded by the CNC.
“It is absolutely fundamental, if we want to protect the sector, to come to the aid of the first link in the chain, the authors,” said Dominique Boutonnat, head of the CNC.
Faced with bankruptcy risks, the other trades in the sector – producers, distributors, operators, exporters – can mobilize up to 30% of the funds in their CNC support account.
“If in the immediate future, the absolute priority is to safeguard the sustainability of companies and talents, then will come the time of recovery”, emphasizes Mr. Boutonnat, while the 7th art is confronted with an unprecedented crisis, between shootings at a standstill, closed rooms, a Cannes festival that has been postponed as best as possible and a certain amount of uncertainty.