2024-03-26 02:03:45
Hyundai Motor Company President Jang Jae-hoon is explaining the Genesis ultra-large electric SUV ‘Neoroon’ at Genesis House New York in Manhattan, New York, on the 25th. /Genesis
“Now, we will show you the interior of Genesis’ first ultra-large electric SUV, ‘Neoroon’.”
On the 25th, at Genesis House New York, located on the Hudson River in Manhattan, New York, a vehicle so large that it was difficult to find in Korea was on display at first glance. When the door of the midnight black SUV opened where Genesis Global Design Vice President Lee Sang-yeop’s hand was pointed, people gasped in exclamation. This is because there is no B-pillar (a type of pillar) between the front and rear doors of the vehicle, and the front and rear doors face each other and open like a gate. Vice President Lee said, “Compared to traditional vehicle structures, we not only provide a more open interior space, but also maximize convenience when getting in and out of the car.”
Genesis concept car ‘Neoroon’ unveiled at Genesis House in New York
The exterior of the Genesis ultra-large electric SUV ‘Neoroon’ concept, unveiled for the first time on the 25th. /Genesis
On this day, Genesis unveiled two new concept cars for the first time in the world. One of them is Neorune. It is a combination of ‘Neo’, meaning new, and ‘Lunar’, meaning moon. Currently, the largest Genesis vehicle is the GV80, but it is designed to be even larger. Comparing the overall length, which is the length of the vehicle, the Neorun is 5253mm, which is larger than the GV80 (4940mm) as well as Kia’s large electric SUV EV9 (5010mm).
Luc Donckerwolke, Chief Design Officer (CDO) and Chief Creative Officer (CCO) of Hyundai Motor Group’s Global Design Headquarters, said, “Neolun is a unique design of Genesis through a combination of cutting-edge technology and a unique design with the message of ‘beauty in simplicity.’ He said, “I tried to capture beauty and technical perfection that do not change over time, like the Korean moon jars imbued with craftsmanship.” In particular, the car body with minimal joints and the integrated front and rear lamps also attracted the attention of media from around the world who visited the exhibition hall that day.
A group shot of all Magmas, including the Genesis GV60 Magma (third from the left), which was first revealed on the 25th. /Genesis,
Genesis concept car ‘GV60 Magma’ unveiled at Genesis House in New York
At the window overlooking the Hudson River, four concept cars using Genesis’ new program ‘Genesis Magma’ were displayed. Hyundai Motor Group has decided to give the name Magma to the high-performance version of its Genesis vehicles in the future. It is named after the representative color, orange. The purpose is to demonstrate the high-performance technology of electric vehicles. However, specific performance figures were not disclosed on this day.
The GV60 Magma concept vehicle looked sporty as it was equipped with 21-inch titanium-colored wheels and wide fenders. Genesis will also exhibit major Genesis models such as the Neo Rune Concept, GV60 Magma Concept, G80 Magma Special, and Genesis
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