2024-01-10 16:30:46
Galette des rois: sales down sharply
Galettes des rois, usual stars of meals with family or friends during the month of January, experienced a decline in their sales of 11% over one year. Large supermarkets, which offered this tradition at attractive prices, are seeing their figures fall according to Circana data. The reason ? A rising production cost, pushing prices upwards and deterring consumers from buying them whatever the period. Furthermore, theThe French have just spent a lot of money during the end-of-year holidays and be careful with their money in this new year 2024.
The manufacture of pancakes is not spared from inflation, again. Key ingredients, like butter and sugar, are seeing their prices soar. This increase directly impacts bakers and manufacturers, which makes it difficult for them to offer king cakes at affordable pricess. Faced with this situation, some consumers are looking for affordable cakes, mainly looking for the price of the king cake rather than the quality of the cake. Picard offers its galette des rois at 6.99 euros while E.Leclerc and Lidl, at only 3.45 euros. Everyone has their own strategy for selling king cakes!
Frangipane remains the favorite king cake of the French
Despite this, theThe galettes des rois are still offered in abundance during the month of January 2024 by artisan bakers. For them, the galette des rois remains a flagship product, representing a significant part of their turnover in January. These professionals rely on quality and originality to attract consumers. They innovate, offering varied recipes to stand out and maintain customer interest.
Frangipane remains the favorite king cake of the French. This traditional pancake continues to reign supreme. Despite regional variations and the emergence of new flavors, frangipane retains its favorite status. During the month of January, consumers like to find their good old galette des rois with frangipane. Artisan bakers, aware of this, are redoubling their efforts to offer quality frangipanes. Each baker makes on average 1,000 galettes des rois in January. During this period, more than 60 million pancakes were sold in France!
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