2023-09-09 04:00:28
Since the beginning of the summer – and it’s not stopping – we can no longer count on a tendency to parasitize works of art, to “sociologicalize” them, to exploit them, to turn them into societal or polemical debates. . Their primary ambition, which is to create a sensitive alloy between a story and a form, is eclipsed. But it is so profitable, in our time, to bypass the aesthetic subject…
It started with Barbie, on screens since July. Feminist film or not? The number of columns published on the subject around the world is staggering, 90% written by women – men seem disqualified, as is Ken in the doll world.
That the question could simply exist says blindness. Because the essential thing is elsewhere. The firm Mattel, the second largest toy manufacturer in the world, needing to revive the (sluggish) sales of its Barbie and recover its stock price, had the idea for the film, wanting a resolutely feminist reading (not won ) in order to update the doll and appeal to the widest audience, chose a filmmaker, Greta Gerwig, who describes herself as“ultrafeminist”modified several points of the script, placed products on screen, came to the set four times…
Read the decryption: Article reserved for our subscribers Barbie, birth of a Hollywood franchise
Well done, artist. The film was a triumph, Mattel’s sales exploded. We will reread here the premonitory essay by Stéphane Beaud and Gérard Noiriel, Race and social sciences (Agone, 2021), which shows how identity issues are a boon for globalized companies, which see them as a way to buy social peace internally, gain market share externally, and make social issues forget in general.
Gender blurring
Music has also given rise to distressing debates. While a Belgian media asked her, in the heart of summer, to name three song titles to avoid, Juliette Armanet blurted out ” thrice “ The Lakes of Connemaraby Michel Sardou, denouncing “ its scout, sectarian side, its filthy music. This song disgusts me.” And then : “It’s right-wing, nothing’s right. »
Juliette Armanet opened an interesting debate: in what way are this song and this music aesthetically poor? But she shut it down immediately, adding that the « Lac » is on the right, making the amalgam with the singer. It didn’t fail, social networks, newspapers and even party leaders fought over worn-out positions, between the reactionary image of Sardou and the woke image of Armanet.
Read also: Article reserved for our subscribers When Juliette Armanet attacks the “Lakes of Connemara”, by Michel Sardou
Jean-Jacques Goldman didn’t ask for anything; he has not spoken or sung for twenty years. But, as he is the favorite personality of the French, he is coveted. Historian Ivan Jablonka has just published Goldman (Threshold), a biography in which he positions himself as a fan more than a researcher. But, here again, the latter sociologizes his subject, making it a sociocultural revealer of the 1980s, without saying anything or almost nothing about the creative springs of the author-composer. However, there is much to say (” When the music is good “, it’s still a bit beta). But no need. The book sells well, like Barbie sells well.
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