In August 2010, 9 years after the launch of the iPod, sales of the product reached 275,000,000 copies all models combined, making it the best-selling digital music player in the world. All the technology companies gravitating in the Apple sector quickly realized that if they wanted to save their skin, they would have to sell accessoires “iPod friendly”.
Apple, too, understood that in a world evolving ever faster, it was important to develop the small music box that was his iPod. This is how from the first iPod Classicoffering only musical content, we are at the end of the race to iPod Touchoffering him a multitude of applications other than music (photo, video, game, and above all… Internet access, a real Holy Grail in the mid-2000s).
With the launch of the iPhone, which was none other than an advanced iPod Touch, Apple somehow – knowingly – signed the death warrant of the iPod. A strategy certainly well calculated, and which will not have prevented the small tool from make a lasting mark on the beginning of the new millennium.