The key behind Rosalía’s success in Mexico

The first time the singer, RosaliaHe set foot in Latin America in Mexico City when he presented his album “El Mal Querer” in 2018, but at that time no one foreshadowed the musical phenomenon that the Spanish would become.

Today, the artist not only enjoys international fame, she has also managed to conquer most of the hit lists and has filled countless stadiums around the world. This weekend, the interpreter of “With height” returns to Mexico, this time presenting “Motomami”, an album where I try to capture Latin and Asian influences of the music that have marked her.

“Motomami has a personal point of view. I feel that I had not done this on the other albums. They were more serious and with this one I wanted to find a way for my sense of humor to be present,” Rosalía described when she presented her new album to the press. disk.

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But Rosalía’s success goes beyond her music, her impact came, like many other artists, to social networks where the artist has made it clear and emphasizing her personality, through videos that have gone viral on all platforms, especially TikTok

Rosalía chewing gum in different activities and looking indifferently at the camera was one of her most viewed videos, but before that, after the release of “Motomami” and the humor of Mexicans, they combined to create a large number of memes in reference to her new disk.

On the other hand, Rosalía has managed to reach the LGBTTI community thanks to her statements, personality and the theme in her songs, which has earned her, according to Spotify data, that Mexico, after Spain, is the country where it is listened to the most. to the Catalan

“I am very much mine, I transform myself. A butterfly, I transform myself. Drag queen make-up, I transform myself “Lluvia de Estrellas”, I transform myself,” she sings in one of her songs titled Saoko, a word that is coined also to salsa and was used by Héctor Lavoe in his song “Let’s laugh a little” from 1976.

And this may not be a coincidence because the Afro-Antillean rhythms that Mexicans like, such as salsa, cumbia and reggaeton are always present in her music, and she herself makes references in her songs to Héctor Lavoe, Cateano Veloso, among others.

She is currently the most listened to Spanish artist of the moment and more than doubles her compatriots C.Tangana and Rels B in monthly listeners, between them they have 25 million listeners, while Rosalía has 30 million monthly listeners on the platform Spotify streaming.

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