2023-06-07 06:14:14
To be a graphic designer, you have to like to accurately convey emotions through visual creations. Be able to adapt your imagination and be in the middle between the wishes of the client and the needs of your target audience.
Concretely, a graphic designer is the intermediary between the product and the customer. This is the person who will come and wrap someone’s gift with sublime paper that will perfectly correspond to the desires of their audience and will give them this desire to run to open it and discover what is hidden there. This will be responsible for creating logos, posters, flyers, business cards, graphic charters, book or magazine layouts and anything that contains a visual. In addition, he will make sure to select the most appropriate typographies, colors, photos and shapes to communicate a specific message, taking into account everything that is visible, readable and observable.
The versatility of a graphic designer
The question that is often asked is: “You draw all day then? “. There are often assumptions about the profession of graphic designer who would only draw all day. It is quite possible that this is the case, depending on the mandate and its specialty. But there are a lot of other skills to have to successfully create and imagine projects, whether small or large.
For example, I was asked to create complete identities from A to Z. Starting with the beginnings of the idea, looking for a name for the identity, making sketches of logos to move on to the design of several proposals of this one, by declining all the visual universe according to the logo until the follow-up of the various impressions of the graphic charter. I had to draw, use the various graphic design programs, create animations, make murals, manage social networks, create a website, all communication, in short. I was asked to use a lot of my abilities and to juggle between production and creation, to finalize a project of this magnitude. Finally, the satisfaction of success after the effort, to see the gratitude of the customer when the work is finished is fantastic.
It is necessary to be multitasking and to use all your skills, creative and logical, to think of the smallest detail that could make all the difference. It’s a very rewarding job because you have to constantly renew yourself and learn to create new visuals and have new ideas.
Creativity
Creativity is like a muscle, it needs to be worked on so that it grows stronger and becomes more powerful and faster. What is beautiful is that there are no limits. To be creative, just imagine and breathe life into that thought in any way. By writing, drawing, movement, voice, whatever the means as long as it is expressed. Using it to do graphic design is slightly different, because the graphic designer learns to be curious, to look for ideas, he exercises his eyes on the different visuals by analyzing them, bringing out the details that he likes. It helps him figure out what he likes and what he likes to do. It is essential to be curious and like to learn to support your range of ideas so that they fly like meteors on the night of shooting stars. Loving to discover, cultivating one’s mind and reproducing with one’s personality according to demand, this is where the creative force of a graphic designer lies.
In summary, the skills of a graphic designer are vast, but those to remember are the ability to listen, imagination and versatility. All designers are different and have their own styles. The primary strength is adapting to customers and their desires. It is essential to be able in the first place, to listen and to adapt according to the wishes of the client. Subsequently, being versatile makes it possible to create an original idea according to the directives received. Nothing is perfect from the start, it’s all about research and discussion.
Further reading:
The notoriety of your company, a logo above all!
Geneva Buzz’Art : Nos artistes – Bazyl Wierzbizki
Photo credit: Anaïs A Hauariki
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