The Little Crowdfunding Toolbox (Dunod “BàO The Toolbox”, 2023)

2023-05-30 22:00:00
Page 1 to 5: Start Pages | Page 6 to 7: Sébastien Ravut – Preface | Page 8 to 17: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Introduction | Page 18 to 19: Arnaud Burgot – Presentation | Page 20 to 21: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 1. Choosing the most suitable type of financing | Page 22 to 23: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 2. Good reasons for running a crowdfunding campaign | Page 24 to 25: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 3. Why choose the donation versus donation model? | Page 26 to 31: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 4. Are you ready to campaign and get involved? | Page 32 to 33: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Presentation | Page 34 to 35: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 5. Define your project clearly: the crowdfunding framework | Page 36 to 39: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 6. Choosing the right platform | Page 40 to 41: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 7. Define an achievable financial goal | Page 42 to 43: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 8. Drawing inspiration from similar campaigns | Page 44 to 45: Jamil Mis – Presentation | Page 46 to 47: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 9. Understanding the sociology of a campaign | Page 48 to 49: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 10. A strategy in three essential steps | Page 50 to 55: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 11. Defining your personae | Page 56 to 58: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 12. Create a landing page or website | Page 60 to 61: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Presentation | Page 62 to 63: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 13. Surrounding yourself well | Page 64 to 65: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 14. Economy of the countryside | Page 66 to 67: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 15. Choosing the most suitable collection time | Page 68 to 69: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 16. The five essential tools for a successful campaign | Page 70 to 71: Frédéric Wins – Presentation | Page 72 to 73: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 17. Identifying and uniting an army of ambassadors | Page 74 to 75: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 18. Preparing your marketing message | Page 76 to 79: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 19. Writing an engaging press release | Page 80 to 81: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Presentation | Page 82 to 83: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 20. Creating a great story: storytelling and crowdfunding | Page 84 to 85: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 21. Design and images | Page 86 to 89: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 22. The presentation video | Page 90 to 93: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 23. Make your rewards attractive | Page 94 to 95: Julie Fiard – Presentation | Page 96 to 97: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 24. Bringing your campaign to life on social networks: finding the right tone | Page 98 to 99: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 25. Guerrilla communication to encourage commitment | Page 100 to 101: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 26. Investing in Facebook Ads | Page 102 to 105: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 27. Bringing your campaign to life through meetings | Page 106 to 107: Lucie Geffroy – Presentation | Page 108 to 111: Nicolas Le Coz – Tool 28. And following? | Page 112 to 113: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 29. Analyze to relaunch | Page 114 to 115: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Tool 30. Taxation | Page 116 to 117: Nicolas Dehorter, Flora Clodic-Tanguy and Maxence Dubois – Conclusion | Page 118 to 119: Bibliography | Page 120 to 124: Glossary | Page 125 to 128: Ending pages.
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