The Lycra Company Welcomes Gary Smith as New CEO: A Leader with Extensive Brand Management Experience

2023-11-27 11:58:19

The textile company Lycra announced at the end of November the appointment of a new CEO. Gary Smith, former CEO of Hatteras Yachts, Inc. (specializing in yacht construction), takes the reins of The Lycra Company.

The new Chief Executive Officer takes office on Monday and succeeds Dean Williams, who has served as interim CEO since August 2023. Gary Smith will be responsible for overseeing The Lycra Company’s global operations and will be directly accountable to the Board of Directors. of the society.

In addition to his position as CEO of Hatteras Yachts, Inc. Gary Smith was the CEO of Polartec, a textile company, and also served as President of the Outdoor Group, Timberland Company.

In a statement, Craig Rogerson, Executive Chairman of The Lycra Company, highlighted the “extensive experience [de Gary Smith] in brand management. According to him, “his trajectory demonstrates continued success in growing businesses and creating value for shareholders.” Finally, he says he is “convinced that his leadership will accelerate [leurs] long-term growth initiatives. »

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