The Messi Effect: Inter Miami’s Rise to Fame on Social Media, Attendance, and Beyond

2023-07-20 16:22:00

Florida: There is a saying that if you lean on sandalwood, you will smell sandalwood. The growth of Inter Miami, now an American soccer club, makes that a reality. When the legendary player actually acquired Lionel Messi, he got a handful of benefits as a bonus. Inter Miami’s followers on social media have increased tenfold. Ticket prices have also gone up sharply. Before Messi came, the lowest ticket price was $29. It has risen to $544 today, according to online market site TickPick.

When Messi left PSG, Inter Miami had a million Instagram followers. today has increased to over 10 million. The LA Galaxy club had the most Instagram followers in the Major Soccer League (MLS). She still has only 1.5 million followers. Interestingly, when Messi left PSG, the French club lost nearly a million Instagram followers.

Last Monday, Messi was introduced as the new star of the Inter Miami club. Messi was introduced in front of thousands of fans at his home ground, DRV PNK Stadium in Florida. Its footage is viral on social media. The club had already officially shared the picture and video of Messi wearing the club’s number 10 pink jersey on their social media.

Messi will make his debut for Inter Miami in the League Cup match against Mexican club Cruz Azul at 5.30 am (IST) on Saturday. Messi signed a contract with the club for two and a half years. No details of the contract have been officially released. It is suggested that the annual remuneration will be around six crore US dollars (Rs 492 crore).

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