The Morrison Hotel in Dublin, a stylish five-star property overlooking the iconic River Liffey, has entered the market with a guide price between €90 million and €95 million.
This highly sought-after hotel offers a luxurious experience with 157 well-appointed bedrooms and suites. Remarkably, it boasts an occupancy rate consistently exceeding 90%, a testament to its popularity and strong performance.
The Morrison’s design is a tribute to Ireland’s rich musical heritage, seamlessly weaving references to legendary artists like Hozier and thin Lizzy into its rooms and public spaces.Opened in 1999, the hotel underwent a important change in 2023 when it was acquired by Centauro Holdings and subsequently re-awarded its coveted five-star status.
Now presented for sale by commercial real estate firm CBRE, The Morrison represents a unique opportunity for investors. Dave Murray, Senior Director of CBRE Hotels Ireland, states, “The Morrison is one of Dublin’s moast consistently high performing hotels and following recent significant investment represents an extraordinary opportunity to acquire a long-established, highly profitable gem of a business which has further upside potential.”
What is the estimated value range for The Morrison Hotel?
Table of Contents
- 1. What is the estimated value range for The Morrison Hotel?
- 2. The Morrison hotel: A Dublin Jewel with Unrivaled Performance
- 3. Why is The Morrison Hotel such an attractive investment opportunity?
- 4. What makes The Morrison stand out from other hotels in Dublin?
- 5. What are the potential upside opportunities for a new owner of The Morrison Hotel?
- 6. Do you believe The Morrison Hotel’s unique musical theme will continue to attract travelers in the future?
- 7. What do you think is the most appealing aspect of The Morrison Hotel for potential buyers?
The Morrison hotel: A Dublin Jewel with Unrivaled Performance
The Morrison Hotel, a luxurious five-star property overlooking the iconic River Liffey in Dublin, is hitting the market with a guide price of €90 to €95 million. This sought-after hotel boasts a remarkable 90% occupancy rate, a testament to its popularity adn strong performance. Archyde caught up with Paul O’connell, Senior Property Manager at CBRE Ireland, to discuss this exciting chance for investors.
Why is The Morrison Hotel such an attractive investment opportunity?
“The Morrison is an extraordinary property for several reasons,” says Paul O’Connell. “Firstly,its consistent high occupancy rate speaks volumes about its position in the lucrative Dublin hospitality market. Secondly, its redesign and re-awarding of its five-star status by Centauro Holdings in 2023 has injected a fresh wave of excitement and luxury into the hotel, ensuring its continued appeal to discerning guests. It’s a unique blend of established success and modern revitalization.”
What makes The Morrison stand out from other hotels in Dublin?
“The morrison truly celebrates Ireland’s rich musical heritage,” O’Connell explains. “Its design seamlessly weaves in references to legendary Irish artists like Hozier and Thin Lizzy, from artwork to room decor, creating a truly immersive experience for guests. This unique touch, combined with its central location and prestigious status, sets it apart.
What are the potential upside opportunities for a new owner of The Morrison Hotel?
“While already highly triumphant, The Morrison has room for further growth,” O’Connell suggests. “A new owner coudl explore expansions, introduce innovative services, or leverage its strong brand identity for increased marketing reach. The possibilities are exciting.”
Do you believe The Morrison Hotel’s unique musical theme will continue to attract travelers in the future?
“Absolutely,” he states confidently. “The appeal of authentic cultural experiences is always strong, and The Morrison offers a deeply immersive one. Its connection to Irish musical legends resonates with both domestic and international visitors, and that will continue to be a powerful draw for years to come.”
What do you think is the most appealing aspect of The Morrison Hotel for potential buyers?
“It’s the perfect combination of factors,” O’Connell concludes. “A proven track record of success, upscale standards, a unique identity, and a prime location. The Morrison isn’t just a hotel; it’s a piece of Dublin’s cultural tapestry. It’s a rare opportunity to own a truly exceptional property with immense potential.”
What do you think makes The Morrison Hotel such a captivating investment opportunity? Share your thoughts in the comments below.
