2024-01-06 06:55:08
What were the most consulted information and themes in 2023 by RTS.ch readers? What are the subjects that brought them together? In order to better understand what fueled their daily lives last year, we dissected, day after day, the audiences and content of the 3,650 most read articles of the year.
We now know him a little better, this mysterious Internet user who came to our pages. We know that he is particularly fond of sports news, with a preference for football and skiing, that he regularly inquires about the vagaries of the weather, carefully follows the conflicts which are igniting the planet, and is concerned of his finances as well as the contents of his plate. This is essentially what emerges from the analysis of the 3,650 most viewed articles by readers of the rts.ch site in 2023.
For each day of the year, we selected the 10 most read articles, then we classified each of them into one of 12 main categories (Sport; Wars and conflicts; International news; Economy and society; News Swiss and regional; Climate, nature and environment; Transport and energy; Politics in Switzerland; Celebrities, culture and entertainment; Health; Sciences, high-tech and networks; Scandals and big affairs), then in 260 subcategories.
The best annual audiences give a more general idea of what marked the year. At the top of the list are the wars in Ukraine and the Middle East. The coverage of Yevgeni Prigozhin’s mutiny at the end of June as well as the follow-up to the Hamas offensive on October 7 are among the most read publications of the year.
The economy and the wallet also hold a prime place in the concerns of French-speaking people: the Credit Suisse affair, just like the premium comparator or even our map of electricity costs by municipality have panicked the meters.
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The audiences show that Internet users have their eyes on what is happening in Switzerland. Rich political news, first of all, in this federal year, but also regional news. Readers followed with increased attention the consequences of this summer’s bad weather in La Chaux-de-Fonds or, more recently, the minute by minute of the shooting in Sion. On the sporting side, it was the accidental death of cyclist Gino Mäder in the middle of the Tour de Suisse that left its mark. Finally, the announcement of the death of Matthew Perry, the unforgettable interpreter of Chandler Bing in the series Friends, will have left 184,646 fans inconsolable.
You foot it Marco Odermatt
But what about daily audiences? One observation is that sport is at the top of the digital spectrum. Undisputed and undeniable favorite of French-speaking people: football, with no less than 428 articles in the top 10 referring to it over the past year. Whether Swiss, women’s or international, it doesn’t matter, rare are the days when football is not in the spotlight.
The other favorite sporting activity of rts.ch readers remains skiing, with a score of 199 articles in the 10 best daily newspapers. Better: three of the five best sports audiences of the year refer to the untouchable Marco Odermatt.
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Second extremely consulted category: monitoring the wars in the Middle East and Ukraine, which account for 479 of the 3,650 most read articles of 2023. Only 52 days have passed without one of these two themes entering the 10 Most read articles.
News from the rest of the world occupied the best daily audiences on 441 occasions, with a particularly strong focus on France and the United States. Of the 89 most read articles concerning the United States, 35 focused exclusively on former President Donald Trump, compared to 18 on Joe Biden. Emmanuel Macron, for his part, concentrated 20 of the 97 articles linked to France around his name alone.
On the Swiss side, in addition to following the shooting in Sion, the violence in Lausanne which echoed the riots in France this summer worried nearly 80,000 readers. A little earlier, in March, it was the dramatic fire of a villa in Yverdon-les-Bains which kept nearly 100,000 people on our site in suspense.
French-speaking people are not only interested in drama, they like to know what is happening with their neighbors: the article concerning the number of private swimming pools in Swiss municipalities interested 39,500 Internet users on the day of its release on June 19.
Alain Berset, the “best seller” federal councilor
Politics in Switzerland had a good time with the federal elections: the most read articles accumulated more than 1.8 million views during the year, with a peak for coverage of the parliamentary elections and that of the election of the Federal Council. In addition to the two main events of the year, political analysts can thank Alain Berset, a true “click beast”, with the record of 32 article titles containing his name among the most read. Geneva also has pride of place since the election of its Council of State and the return of Pierre Maudet were at the center of 3 of the 10 most consulted political articles of the year.
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Money, the sinews of war
French-speaking people are particularly worried about what is happening in their wallets. In the “Economy and society” category, themes concerning banks and capital management come first, with 39 occurrences. The most read topics mainly revolve around payment methods (4 topics among the 10 most read), like this article on card payment which holds the record for views in the “Banks and money” subcategory. with 45,261 visits to our platforms.
Many scandals
Scandals and big affairs have followed one another this year. At the top of the readings, the horrors of Credit Suisse with a cumulative 427,286 visits in the space of 6 articles out of the 599,139 visits generated by the 10 most read articles in the “Scandals and big affairs” category.
The numerous revelations of sexual abuse which are shaking the Church or the acquittal of Tarik Ramadan are all subjects which have particularly marked Internet users. In June, it was the disappearance of the Titan submersible and its occupants that kept the Swiss in suspense. The discovery of the remains of the submarine, found in the depths, near the wreck of the Titanic, generated 79,442 visits to the site.
Cécile Denayrouse
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