Follow-up – Jawdat Nasri
The Spotify platform offers a series of advantages to content creators during live broadcasts that enable them to communicate with followers in a way that makes the platform come alive. In turn, Daniel Eck, founder of Spotify, confirmed this during the event organized by the Stream On platform, indicating that the platform seeks to provide a safe environment. For content creators to build their careers.
“Stream On is about all the ways we bring Spotify to life and letting creators at all stages of their careers know we’re open to supporting their businesses,” said Daniel Ek, going on to say that Stream On, in turn, supports creativity, discovery and personalization than ever before. By providing the necessary resources and interaction.
Discover creators and artists
According to what was mentioned on the official Spotify website, the platform supports fans’ access to creators and artists, to discover talent and highlight them by allowing more space for content makers to share their work in the presence of advanced audio technologies and the new interaction system, which ensured access to the new sound easier than before.
In turn, the platform seeks to provide samples of podcasts, audiobooks, and music for fans to listen to before settling on saving and playing them. Another new feature offered by Spotify for fans enables them to quickly and easily access content creators through shortcut tools, using hashtags within the feed.
The platform also adopted a new method for presenting podcast episodes, by adopting an automatic playback mechanism for it, along with another tool called Smart Shuffle, which relies on adding a different mix of playlists.
Support artists during the broadcast
According to the annual Music Revenue Report, artists have succeeded in achieving more success than ever, due to the technology of live broadcasting, as the platform’s payments to music rights holders are estimated at about $ 40 billion.
New tools and other perks
The Spotify platform adopted the launch of a series of features that support artists in finding fans, such as the Spotify for Artists tool, which enhances the chances of fans finding the artist they have shown interest in, another tool called Discovery Mode, which enables artists to select priority songs to be added. to the listening list.
Through the new Concert and Merch Discovery tool, the artist will ensure that concert fans do not miss any show. In turn, the platform is also seeking to develop a Fans First tool that allows top listeners to receive emails and notifications.
Spotify Clips is another tool that allows artists to add 30-second video clips to their profiles. On the educational side, the platform is setting out its intention to make a new space for educational broadcast content. Megaphone, Spotify’s hosting solution for enterprise publishers, will be integrated into Spotify for Podcasters in the future.
Speaking of the Spotify Audience Network “SPAN” tool, which is one of the platform’s steps to connect advertisers with podcast owners and independent creators, the platform has succeeded in achieving growth of 50%, as the number of advertisers’ participation has increased since its launch in 2021 by 500%.