2024-02-04 15:02:00
The schedule is busy this year at Ferrero! The brand created in 1964 will celebrate its 60th anniversary, and will at the same time celebrate the world day of its Nutella spread, on February 5. Against all expectations, it is not the Italian company which is behind the creation of this date, but an American blogger named Sara Rosso. Since its initiation on February 5, 2007, Nutella has continued to promote this day thought up by the blogger, described by the brand as a “Nutella lover, like you”. False statement or truly shared love? 20 Minutes preferred to confirm this directly with its readers.
« Finish the Nutella! »
On its site, Nutella claims to have been “spreading positivity” for sixty years now, by giving its consumers a “smile” from the start of the day thanks to its pot of spread. But according to our readers, it has been a long time since some of their former customers, looking for healthier alternatives, found a smile elsewhere. This is for example the case of Marion, 23, who today consumes “very little Nutella”. The latter has now found what she is looking for in homemade jams. “It’s been a while since I last consumed it. It’s quite easy to do without it, especially since the composition of Nutella is not great…”, shares our reader. “No more Nutella!” », from Cat, 40, who also decided to swap the Italian pot for a local garnish. More precisely Nut’Alsace, a spread without palm oil, which contains 30% cocoa and 45% hazelnuts.
When he wants a spread, Pascal, 58, must meet two criteria: organic and without palm oil. The latter claims to have had this “click” when he realized the proportion of palm oil in this type of product. A position shared with Viviane, 68 years old, “I haven’t bought Nutella for years, as well as foods that contain palm oil”. Or Jacques, 66, who declares that he never eats Nutella because it is a “bad for health” product.
Indeed, Science and Future also recalled that spreads contain “30 to 55% simple sugar, with a high glycemic index”, and “30 to 40% lipids, mainly from fat” such as palm oil. As for its replacement by other oils, their benefit is “not demonstrated if we want to reduce saturated fats,” says the newspaper.
“I continue to buy it even if it contains palm oil and it’s not good, it’s my little pleasure, I really like it”
Despite the boycott and ingredients which have no nutritional benefit, or which can even be harmful to health in high doses, Ferrero continues to grow, holding a 66.5% share of the spread market, according to Circana figures. . Spread brands even observed an increase of 25% on Candlemas, according to statistics from the Nielsen institute relayed by Le Figaro.
It is therefore with full conscience that some of our readers continue to consume Nutella, but sparingly, as Pascal explains: “Is Nutella good? Obviously yes, even if, for health, it’s average.” “It depends on the moderation and the thickness of the layer, but Nutella with pancakes is enjoyable, there is no age limit for those with a sweet tooth,” concludes our reader. “We are in an anxiety-provoking context where the spread appears as comfort food,” explains Patrick Pouly, commercial director of Rigoni di Asiago to the newspaper LSA (Free Service News).
“I admit to being a little selfish, I continue to buy it even if it contains palm oil and it’s not good, it’s my little pleasure, I love it too much,” says Romain. The forty-year-old, however, confides that he limits himself because of the calories and the price which has increased; otherwise, he could “easily buy 4 to 5 jars per month”.
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