2023-05-05 14:17:20
Meta, Snap, Pinterest, Alphabet… The last two weeks have been full of lessons on the new landscape of online . Tech giants, led by Meta, have demonstrated their ability to attract advertisers despite a difficult context. On the contrary, sales of Snap and Pinterest, two smaller players, have collapsed.
“What we’re seeing right now is a transformation in the landscape of online social media ,” said Jasmine Enberg, analyst at Insider Intelligence. It’s a switch to a more automated system, which profoundly transforms the market. »
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