2023-11-23 11:00:08
Inflation in France: what consequences for consumers?
Food inflation remains a major concern in France. Michel-Edouard Leclerc predicts South Radio an increase ” probably 4 to 5% » pour 2024echoing an overall increase in “ 21% » over two years. This situation directly affects the purchasing power of households. In response, E. Leclerc centers have adopted strategies to mitigate this impact, as Leclerc explains: “ We have taken a truly leading price position, the least expensive… ». These measures include developing private labels and keeping prices low, attracting new customers.
Faced with these challenges, Leclerc has implemented tactics to remain competitive. The group has experienced significant growth, with a 10% increase in turnover in 2023. Leclerc attributes this success to the anticipation of the inflationary period and the adoption of an aggressive pricing policy, which attracted 1.8 million new consumers in a year and a half.
Restaurant vouchers: a solution once morest inflation?
Black Friday, despite the criticism, remains a crucial commercial event. Michel-Edouard Leclerc describes it as a “ big promotional operation », while expressing his reservations regarding its usefulness for the consumer : « I don’t think it’s useful ». Nevertheless, he recognizes that participating in this event is essential to generate sales, despite some reluctance.
The question of the use of meal vouchers in supermarkets, extended for 2024, has sparked a debate. Michel-Edouard Leclerc supports this initiative, considering it an effective way to support consumers in the face of inflation. He assures : ” Let’s make them meal tickets ». This approach, which promotes the domestic use of meal vouchers, aims to help households manage their food expenses in a difficult economic context.
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