What do we like to sail on our streaming platformschoose a series or a film without being interrupted by unsolicited … Oops, is this phrase already outdated? Disney will launch, at the end of the year, a formula of its subscription video service Disney+ integrating , a new offer that the entertainment giant sees as one of the “cornerstones” of its development.
Since the launch of Disney+ in November 2019, Disney had chosen a unique version without , like its big competitor. Netflix. But he already offered two formulas for his platform Huluwith or without , and had included spots in programs aired on the group’s third streaming service, ESPN+.
“Making Disney+ available to a wider audience at a lower price benefits everyone, consumers, advertisers, and creators alike,” said Kareem Daniel, president of Disney Media and Entertainment Distribution, in a statement. monetization of content and streaming.
Objective: reach 230 to 260 million subscribers
Asked by AFP, Disney did not communicate a price for this new offer which will be launched “at the end of 2022”. in the USA, with “plans to expand internationally in 2023,” according to the statement. “The offer including is considered one of the cornerstones to reach the objective of 230 to 260 million subscribers to Disney + by 2024”, a forecast already communicated previously by the group.
By launching this offer, Disney is seeking to position itself as a major player in online , by pooling the management of its streaming platforms as well as its amusement parks and cruises. Netflix now appears to be the only one to defend a model totally excluding , Amazon also offering an offer with advertisements, under the IMDb TV flag. Launched in May 2020, initially without an option, HBO Max had put a second offer on the market, with and less expensive, in June 2021.