And to clarify: in 2022, I wanted it to regain its place at the heart of our collection. This creation is our DNA and a Chanel code in its own right. Much more than a watch, Première is
a lesson in style”. Moreover, this model has remained extremely popular with women on the second-hand market for years. Which proves the timelessness of this piece ».
If Première made such a remarkable entrance, it was primarily because it freed itself from masculine codes to appear on women’s wrists. Indeed, for the first time, a watch intended for them was not the adaptation, in small format, of a men’s watch, but a creation in its own right dedicated to them.
It should be noted that even today, many watch brands continue to offer women’s timepieces which are only versions ” reduced » models for men often with mother-of-pearl and shiny dials… In terms of creation, « can do better ».
