The Rise and Fall of Pic-Pic: Exploring Geneva’s Automobile Industry in the 1910s

2023-08-13 19:06:10

In the 1910s, the Geneva automobile industry was at its peak. Pic-Pic, the “Swiss Rolls-Royce”, sets out to conquer the world, before disappearing.

The success encountered by Pic-Pic at the beginning of the 20th century did not survive the Great War. The company went bankrupt in 1921, after only sixteen years of production. JEAN-PATRICK DI SILVESTRO
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#Glory #fall #Geneva #car

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