2024-04-24 17:36:52
Ferrari will have a slight adjustment of the name due to its association with HPnew commercial partner to the most successful team in Formula 1. This collaboration will begin at Miami Grand Prix in the current season and for which both Charles Leclerc as Carlos Sainz He will wear the logos of the American company on the cars and overalls.
CEO of the Italian team, Benedetto Vigna, He commented that they hope to achieve great things with this collaboration. “This is where our desire to innovate on the road and track comes from, as well as our commitment to a sustainable future, from carbon neutrality to educating younger generations.”
“At HP we have found the same values, which makes it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together,” he explained, while the director of HP, Enrique Lores, that this association will be an opportunity to reach new markets. “Both brands are built on rich history that has stood the test of time.”
“Through this unique collaboration, we also have the opportunity to reach new audiences, drive business growth and create lasting impact for our mutual customers and communities. Together, we will leverage the global racing scene to accelerate sustainable innovation,” he said.
This is how the Maranello team is now officially called Scuderia Ferrari HP and the sponsorship will not only be for the team in the highest category of motorsport, but also for its set of eSports y Maya Weug, the pilot to According to Racing in F1 Academy which has the support of those from Maranello.
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