2024-01-19 15:16:59
These are stores where everyone is a winner: the customer and the seller. For several months, the second-hand shops have been full. But how are the prices set?
After only two months of opening, the counter of this second-hand brand in Vitrolles (Bouches-du-Rhône) is always full. A man buys an electric scooter for his grandson, for 100 euros instead of 500. Four hundred euros saved, a great deal for this customer, and he is not the only one. Because here nothing is lost, everything is redeemed. Used products bought back at half price and immediately put back on sale, this is the store’s strategy. And it works: “We have customers who come every day. The goal is for our products to turn around as quickly as possible, we don’t want there to be products that get damaged in the store. So, we practice very regular price drops”explains the director, Eric Largier.
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Once confined to small towns, these purchase-resale signs are now displayed everywhere. Just 20 kilometers away, in Marseille, the latest products are popular. On the shelves, don’t look for a typical customer profile. Today, one in two French people buy second-hand, motivated by different reasons: “I’m coming to buy a bathroom scale, I don’t need it to be new”; “The new game costs 40 to 50 euros, here it is 7 euros, and above all it comes with a guarantee.”
The second-hand market currently represents seven billion euros in France and it should continue to gain ground.
The editorial staff of TF1info | Report Emmanuelle Binet, Philippe Fontalba
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