the Swiss watchmaker returns to the world of high-end glasses

2023-12-13 00:03:50

As we know, some watch brands also offer glasses in their catalog. This is the case of Gerald Genta in his time, but also of Cartier, Chopard, Omega, Longines and even Swatch in another price range. Non-exhaustive list.

For around fifteen years (from 2002 to 2016), TAG Heuer also marketed eyeglass frames. We remember in particular its models such as the Reflex and the 27°, which were praised by eyewear enthusiasts around the world.

« Our ambition is to set new standards in the world of eyewear and completely revolutionize it. In the future, TAG Heuer wants to be recognized as an eyewear brand as well – and this first line for 2024 will bring a whole new fascinating dimension, a commitment to precision, sport and design, and allow us to reach an audience even wider » declared Frédéric Arnault, CEO of TAG Heuer, for the occasion.

For these accessories, TAG Heuer has partnered with Thélios, the eyewear specialist of the LVMH Group, renowned for establishing new standards of luxury in the eyewear sector.

This new collection will be unveiled during LVMH Watch Week on January 29, 2024 and will be officially presented during a dedicated launch event in Milan on February 1, 2024.

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