The total box office of summer films has exceeded 2.6 billion, and “Life Events” has exceeded 1 billion
Sino-Singapore Jingwei, July 7th. On the evening of the 7th, according to the data of the Lighthouse Professional Edition, the cumulative box office of the 2022 summer film “Life Events” exceeded 1 billion (including pre-sale, the same below), becoming the 96th film in Chinese film history to break 10. 100 million videos, 13 days, 15 hours and 58 minutes.
Source: Beacon Pro
“Jurassic World 3” followed with a score of 924 million, “Secret Love: Orange Sheng Huainan”, “A Week of Friends” and “You Are My Spring” ranked 3-5. As of press time, the total box office in the summer of 2022 will reach 2.619 billion.
Huatai Securities Research Report analyzed that due to the impact of the epidemic in many places in the first half of the year, the cinema chain was hit. Data show that the national movie box office in the first half of the year was 17.178 billion yuan (including service fees), a decrease of 37.7% over the same period, mainly because the nationwide theater operating rate continued to decline after March and the supply of high-quality content was lacking. However, the operating rate of theaters has continued to rise since May, and has stabilized at more than 80% by the beginning of July. The year-on-year decline in the box office of the movie week continued to narrow, and it turned positive in late June.
“The epidemic prevention and control efforts are gradually reduced, and attention should be paid to the restoration of offline entertainment consumption.” Capital Securities believes that in the post-epidemic period, platform companies are actively expanding their content ecology. At present, 80% of the theaters have resumed normal business, and the summer vacation in 2022 is very important, and the wait-and-see mood on the content side is expected to decrease.
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