2023-07-13 18:34:58
| editorial staff
|
13.07.2023
Compared to the economy as a whole, the division is very popular.
While other areas have lost trust among Austrians or need to work on it, the latest OGM trust index, which was carried out on behalf of the Austrian Retail Association (HV), shows that the balance of trust for the retail sectors is clearly positive.
The Most Trusted Industries
For the trust index, 1,044 representative selected Austrians aged 16 and over were surveyed online at the beginning of June 2023. The trust balance is calculated from the difference between the percentages of “trust” and “don’t trust”.
DIY stores and garden centers are rated the most trustworthy by the Austrians surveyed (balance of trust: plus 41 percent). The sporting goods trade (plus 32 percent) and drugstores/perfumeries (plus 31 percent) are almost at the same level. Despite the inflation debate that has flared up again, the food trade also enjoys a high level of trust among a large majority of the population (plus 16 percent). The fashion and shoe trade (plus twelve percent) and furniture stores (plus twelve percent) are also in positive territory.
Compared to the economy as a whole, a high level of trust is placed in the retail trade. Banks (minus 13 percent), telecom/mobile phone/internet providers (minus 16 percent), construction companies (minus 18 percent) and insurance companies (minus 22 percent) are clearly in the negative range. At the bottom of the ranking are betting providers (minus 66 percent). Bakeries enjoy by far the highest level of trust of all sectors (plus 68).
Retail heavily affected by bankruptcies
The Alpine Association of Creditors (AKV) presented the insolvency statistics for the first half of 2023 on Wednesday. In addition to the construction industry, retail is also particularly affected by bankruptcies and insolvency (LEADERSNET reported).
“The high levels of trust are gratifying from the point of view of retail, especially in times of rising prices. This is also shown by the population’s appreciation of our 625,000 employees. It is far less gratifying that 384 retailers had to file for bankruptcy in the first half of the year. Hardly any industry is stronger affected,” says Rainer Will, Managing Director of the Trade Association.
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