Johanna Gambardella posted his video on Mamitaskingthe community she created with her friend Vicky in Instagramand revolutionized the networks.
The resounding success that Big Brother 2022 made the opening of the call for this year’s edition a real revolution.
Everyone wants to be part of Telefé reality show, and send their casting videos or post them on their networks. Such is the case of Johanna Gambardella (36), the mother of Gini y Lupe (4 and 2), who stars in a reel in your instagram account Mamitasking looking for a million views to apply for Big Brother 2023 and get her husband’s endorsement.
“Entering GH would be the closest thing I can have to an all inclusive at this point in my life. It would be good for me to be incommunicado”Johi assured, as they say, in the video that she recorded inside her car “so that no one interrupts her.”
“Now that I think about it, with no one hanging around my neck and no one around all day, I’m almost willing to resign the award”, he continued in his presentation.
JOHANNA GAMBARDELLA AND VICTORIA PARDO CREATED MAMITASKING, A COMMUNITY FOR MOMS THAT SHOWS THE B SIDE
Johi and Vicky met in a pandemic thanks to their daughters and now they are revolutionizing motherhood in Instagram con Mamitasking and in Spotify with his podcast “I owe you the color pink”alluding to the b side of motherhood.
[node_related:nids:218195:false]
In that context of confinement, they were encouraged to create their own tribe and, without realizing it, they uncovered “a steam cooker” that gave voice to thousands of women in Latin America.
“We started talking on WhatsApp to find out about the other’s daughter and Within a week we were already talking as if we had known each other foreverVicky recounted.
[custom_highlighted:content:%E2%80%9CEmpezamos%20a%20hablar%20por%20whatsapp%20para%20saber%20sobre%20la%20hija%20de%20la%20otra%20y%20a%20la%20semana%20ya%20habl%C3%A1bamos%20como%20si%20nos%20conoci%C3%A9ramos%20desde%20siempre%E2%80%9D.]
Despite each living in their own style and having different personalities, as time went by the bond between them strengthened. “It was a very dark moment for both of them. Isolation put our motherhood to the test and we realized that the same things were going through usJohi added.
– Beyond what we see on the networks, how is your relationship with your partner on a day-to-day basis?
Johanna: – we are in both cases very companions. Both in parenting and in the personal projects that each one undertakes. In the daily we learned to speak without filters to reduce friction at home and work as a team so that everything flows.
Logically, although it is difficult for followers to understand that what they see on Instagram is just a clipping, we are couples who, like everyone else, have their friction and arguments in everyday life, just like anyone else.
– How did you live (and still live) the success of Mamitasking internally? Between you as partners and with your families.
Johanna: – It took us a while to realize it, because we started out in a pandemic in conditions that were not our everyday ones and at first we did not measure it.
Today, with a very consolidated community, although at the moment we are not used to so much impact, the response is so positive that we love that this is happening.
Between us we achieved a very positive synergy and although it is hard to believe, without friction. Being so different helps the account have an interesting dynamism that our followers love.
The visible face of the account is us, but behind us there are two families who knew how to accompany very well all the effort that a project like this requires. Without them we would not have gotten here..
– Although you comment in the video that entering Big Brother would be like a maternity break, would it be difficult for you to leave the Mamitasking community if you were selected for the reality show? Or what do you think could be the biggest challenge in that context?
Johanna: – It’s hard to drop the cell phone, isn’t it? (laughs)
Seriously though, Mamitasking is a part of my everyday life. I spend many hours of my life interacting with the community, it would really be what I would miss the most being isolated, together with my daughters.
– What do you think would be your role in the house? Would you be the one who cleans the most, cooks, orders and organizes routines or, on the contrary, would you relax?
Johanna – Relax? What’s that?
I haven’t relaxed in so long I’d feel guilty not running around the house. I still think that living with so many people the chaos would be similar to having children. She would be really good at tidying up the chaos one finds herself in when the sun rises early, while everyone is sleeping.
– Lastly, you showed that maternity and personal and professional growth go hand in hand, although “you owe us the color pink”. How do you think this can continue to evolve? Can you ever imagine your girls in the future following in your footsteps?
One of the strongest drivers of the account is that we are ending the taboo of a lot of subjects of which luckily more and more is talked about and that it will allow our daughters to live life with another lightness.
I think that if there is one thing that we are sure of, it is that they will be able to make decisions with much more information than we had.