2024-02-15 06:24:00
The Walt Disney Company announced that it will cooperate with Epic Games to develop a new world of games and entertainment, which will further expand the influence of Disney’s IP. At the same time, Disney will invest US$1.5 billion to acquire the equity of Epic Games and this long-term project.
Disney abolished its internal “next-generation storytelling and consumer experiences” unit last year. As we all know, this unit was actually responsible for leading Disney’s metaverse planning. This move was also regarded by the outside world as Disney’s official abandonment of the plan. A symbol of the metaverse, but now it seems that Disney actually has other ideas.
In addition to providing game experience and linkage with “Fortress Heroes”, this new universe in cooperation with Epic Games also plans to build a huge world where players can play, watch, shop, and participate in Disney, Pixar, and comic books. Power, Star Wars, Avatar and other content, characters and stories. Powered by Unreal Engine, players and fans will be able to create their own stories and experiences.
“Our exciting new relationship with Epic Games will bring together Disney’s beloved brands and franchises with the wildly popular Fortress Heroes,” said Robert A. Iger, CEO of The Walt Disney Company. Creating a transformative new world of games and entertainment. This marks Disney’s largest ever entry into the world of games and presents significant opportunities for growth and expansion. We can’t wait for fans to experience them in groundbreaking new ways Favorite Disney stories and world.”
Tim Sweeney, CEO and founder of Epic Games, said: “Disney was one of the first companies to believe in bringing its world together with Fortress Heroes. Now we are working together to build a lasting, open and interoperable ecosystem. system to bring the Disney and Fortress Heroes communities together.”
Disney has cooperated with Epic Games many times in the past, attracting a large number of players through “Fortress Heroes” content integration, seasonal cooperation and live events, including the 2020 Marvel “Nexus War” season update, which attracted more than 1,530 Thousands of players are online at the same time.
The relationship between Epic Games and Disney doesn’t stop there. After Disney partnered with TechStars to establish the Disney Accelerator in 2014, it incorporated Epic Games into its incubation system in 2017 and used Epic Games’ Unreal Engine to produce many digital media for the Disney industry. Content includes the development of games such as “Kingdom Hearts 3” and “Star Wars Jedi: Survivors”, as well as video content for amusement equipment in Disney parks, such as “Millennium Falcon: Smugglers Run” in the “Star Wars: Galaxy’s Edge” theme park “Projects and so on. With this in-depth cooperation, the territory of Disney’s media empire will surely expand again!
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