Therabody signed a three-year agreement to become the official tech recovery partner of the TCS London Marathon, supporting participants from their first training sessions through to race day across the 2027, 2028, and 2029 editions, as reported by Sport Industry Group.
The wellness technology brand will provide runners with expert-led advice, research, and recovery guidance throughout their training. Participants can also try the full product range at the TCS London Marathon Running Show, including the Theragun massage device, JetBoots compression boots, and SmartGoggles, which are designed to reduce stress and support sleep.
The partnership begins with the 2027 Double TCS London Marathon, a unique, one-off edition held over two days on April 24 and April 25 featuring 100,000 participants, according to London Marathon Events. Founded in 2016 by Dr. Jason Wersland, Therabody manufactures recovery products and operates in-person experiences under its Reset by Therabody brand.
- The three-year partnership aligns wellness technology directly with mass-participation endurance running, expanding recovery product visibility ahead of a 100,000-person race weekend.
- London Marathon Events continues to scale its commercial and educational portfolio, building on initiatives that generated £226 million in UK economic activity last year and raised over £1.4 billion for charity since 1981.
- Participants gain structured access to science-backed recovery tools designed to manage muscle tension and improve sleep quality throughout the endurance training cycle.
Organizer London Marathon Events manages mass participation events for more than 200,000 people annually. The organization is expanding its commercial and educational footprint around the marathon, recently launching a postgraduate certificate in sports events leadership with the University of Westminster through its LMEd initiative.
“It’s fantastic to be partnering with the TCS London Marathon, one of the world’s most iconic sporting events, bringing together people of all abilities who share a passion for activity,” Monty Sharma, CEO and President of Therabody, told Sport Industry Group.
“At Therabody, we believe recovery is an essential part of performance, helping people feel better, recover faster and keep doing what they love. We’re incredibly proud to bring our science-backed recovery technology to participants throughout their journey, from training to the Finish Line and beyond,” Sharma said.
“We are delighted to welcome Therabody as the Official Tech Recovery Partner of the TCS London Marathon,” said Hugh Brasher, CEO of London Marathon Events.
“One of the biggest challenges for any marathon participant is getting to the Start Line in top condition. Therabody’s range of science-based technology products can support our participants throughout their training, helping them to be at their best on Event Day,” Brasher told Sport Industry Group.
| Event Metric | Details |
|---|---|
| Partnership Duration | Three editions (2027, 2028, 2029) |
| 2027 Event Format | Two-day Double TCS London Marathon (April 24–25) |
| 2027 Participant Count | 100,000 runners |
| Economic Impact | £226m generated in the UK |
| Total Charity Raised | Over £1.4bn since 1981 |
The support continues through to the TCS London Marathon Running Show, where runners can get marathon-ready by testing Theragun devices to relieve muscle tension, JetBoots to support recovery between sessions, and SmartGoggles to help reduce stress and support better sleep.
