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As part of its contents, the one nicknamed “Chico Gucci”, decided to try the “Gran Malo” tequila, by Luisito Comunica, and give his verdict.
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Luisito Comunica is, as is well known, one of the most recognized influencers in Mexico and, of course, one of the most followed.
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We live in an era where influencers play an important role in brand strategies, in order to reach more consumers.
The one known as “Chico Gucci” tried the “Gran Malo” Tequila, which belongs to Luisito Comunicaand through TikTok he launches his verdict.
In addition to being one of the most followed influencers in Mexico, Luisito Comunica, some time ago, became an entrepreneur, launching his own hamburger restaurant, his ramen business, his tequila brand, among others.
And it is that, in that sense, we live in a moment in which influencer marketing is one of the most relevant for brands, since, at present, social networks are already a true commercial showcase, which is why Influencers represent an ideal strategy to reach a large number of consumers.
This is revealed by a Postcron survey, which indicates that, in terms of social networks, 66 percent of people trust reviews posted on social media more.
They taste tequila from Luisito Comunica and this is their rating
Within this framework, TikTok is one of the social networks that, as we well know, has gained a very significant number of users since the pandemic arrived, to the point that, in 2021, the platform exceeded one billion monthly active users. .
This whole context arises because, through the Chinese social network, the influencer known as “Chico Gucci” made a very brief review of Luisito Comunica’s tequila, “Gran Malo”.
According to what we can see on your profile, El Chico Gucci has 2.1 million followers and an accumulated 66.7 million likes among all its contentsgaining great popularity in the period of the health crisis that began in early 2020 and that, to this day, is still in force, although with a lower degree of lethality.
In one of his most recent videos, Chico Gucci decided to try “Gran Malo”, Luisito Comunica’s tequila brand, flavored with horchata. The verdict of him, in addition to ensuring that he does not know to. horchata but to “rompope”, it is the following.
@fermtzro
Let’s not forget that we live in an era in which content creators govern, in some way, what happens in brand strategies.
On the other hand, these are times where users connected to the internet and social networks have grown to such an extent that there are currently about five billion internet users globally.
Today, reality dictates that TikTok is a highly relevant content platform in the market, which has been dominated by Facebook for years, but the social network developed by ByteDance continues to generate followers and, above all, content.
Since 2020, the year of the pandemic, the Chinese social network began to position itself in the taste and preference of usersthanks to the fact that its platform was easy to access and easy to use.