2023-07-08 00:03:40
Widely touted as a “version of Twitter” developed by Metao Threads it was not designed with a focus on breaking important news or political debates. At least that’s what the head of Instagram suggested, Adam Mosseriin response to a publication on the new social network.
In the post that gave rise to Mosseri’s statement, the editor of The VergeAlex Heath, questioned how Threads will deal with the news industry, given that Meta has pushed publications of the genre away from its platforms in recent years — which does not happen on Twitter, which is used by many as a kind of news aggregator .
In his response, Mosseri said that Threads’ goal is “not to replace Twitter” but to create a space for Instagram communities that never “embraced” Elon Musk’s social network — and even for people who are there today, but who are interested in a “less angry” place for conversations.
Post by @mosseri
View on Threads
For Mosseri, politics and hot news will inevitably be on Threads (as they already are on Instagram), but the social network will do nothing to encourage this type of content. According to him, an incremental involvement of the platform in this sense would come with things like vigilance and negativity.
There are more than enough amazing communities — sports, music, fashion, beauty, entertainment, etc. — to make an exciting platform without the need to get involved in politics or heavy stuff or news.
Indeed, although many news channels (such as The globea Folha de S.Paulo and himself MacMagazine) are on Threads, the post display algorithm — which, at least for now, does not allow the display of posts by followers only or in chronological order — ends up leaving most of these posts “lost”.
With Mosseri’s statement, we can deduce that the possibility that posts with links to news are “penalized” with a reduced reach is quite large.
O timing correct?
The Instagram boss’s speech came exactly one day after Twitter threatened to sue Meta for the rival company allegedly misappropriating and illegally appropriating trade secrets and other intellectual property of the little bird and implementing them in Threads.
Em letter sent to Mark Zuckerberga lawyer for Twitter stated that the company “intends to strictly enforce its intellectual property rights and requires Meta to take immediate action to stop using any Twitter trade secrets or other confidential information.”
According to the lawyer, Meta would have hired former Twitter employees and assigned them to develop an “imitation application” using microblogging secrets to speed up the construction of the app.
In response to the letter, Meta’s director of communications, Andy Stone, stated that “no one on the Threads engineering team is a former Twitter employee”, which, let’s face it, would not be absurd, given the network’s layoffs. of Elon Musk in the last year — even though Meta also fired a lot of people.
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via The Verge
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