2023-10-20 03:00:00
TikTok launches “Out of Phone,” allowing brands to bring TikTok content into the real world via billboards, movie theaters, restaurants, airports, and more. The program is divided into three components: “Billboard” amplifies TikTok campaigns, “Cinema” projects TikTok formats on the big screen, and “Other Screens” allows out-of-home partners to distribute content. Several partners have already activated Out of Phone, expanding the TikTok experience beyond smartphones to reach new audiences. The social network aims to bring TikTok into everyday life in a creative and entertaining way.
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