Tim Cook associates Vision Pro with other Apple products; see images of the launch

2024-02-02 23:32:38

On the eve of the (successful) launch of Apple Vision Prothe CEO ¹ from the Cupertino giant,Tim Cookreleased a memo to Apple employees in which he highlighted the importance and relevance of the headset to the company’s history, comparing it to other revolutionary products already launched by the company in recent decades.

In the text, he highlighted the 40th anniversary of the Macwhich “laid the foundation for decades of innovation” when launched, as well as the launch of devices like the iPodo iPhoneo iPad and the Apple Watch.

For Cook, the Vision Pro “joins the pantheon of innovative products that defined Apple and redefined technology as we know it.”

Check out the full memo (with our free translation) from the executive below, released by Mark Gurman (from Bloomberg):

Team,

Today we launch Apple Vision Pro, ushering in a whole new era of spatial computing. Moments like these should give us pause — to celebrate what we’ve achieved and reflect on the incredible potential that’s yet to come.

This morning I was with our team at Apple Fifth Avenue, where the excitement for this moment was palpable. It’s an amazing thing to see people try Apple Vision Pro for the first time. The impossible becomes possible right before their eyes, and they often don’t have the words to describe the experience. It really is a technology that you have to see — and see through — to believe. And it was truly a gift to hear customers share their amazement, their excitement, and their dreams for this incredible device we created. The entire experience reaffirmed the magnitude of this moment, as well as the vital role of our retail teams in delivering this unprecedented technology to the world.

Apple Vision Pro brings together thousands of innovations to create a product that’s like nothing the world has ever seen before. It’s an extraordinary achievement, and as many of you can attest, it’s been years in the making. Apple Vision Pro is a reality because of you — thanks to your commitment, your passion, and your contribution to the special culture that drives innovation at Apple. I want to especially thank all the teams who dedicated themselves to this project, who poured countless hours over many years to once again push the limits of what is possible.

Of course, for us, the most important thing about Apple Vision Pro is how it enriches our customers’ lives — strengthening connection, unlocking potential, and empowering people to accomplish things that simply wouldn’t be possible otherwise. It’s deeply moving to think of people reliving their most precious memories, or even introducing a loved one to a relative they never had the chance to meet. It’s exciting to imagine the incredible new entertainment experiences our customers will discover and the innovative apps our incredible developers will create. It’s exciting to think about everything this unlocks for industries around the world and the incredible opportunities that lie ahead. Because with spatial computing, this is just the beginning of the impact we can make.

Two weeks ago, we celebrated the 40th anniversary of the Mac, a revolutionary device that transformed the world and laid the foundation for decades of innovation. When we share iPod with the world, we put a thousand songs in our customers’ pockets overnight. I remember the day we launched the iPhone. We knew we had something special, but none of us could have predicted its profound impact on our everyday lives. Then came the iPad, a magical sheet of glass that becomes whatever you want it to be, fostering new ways of connection and creativity for millions of people. With Apple Watch, not a day goes by that I don’t receive a note from a user about its life-saving impact. And now, with today’s launch, Apple Vision Pro joins the pantheon of innovative products that defined Apple and redefined technology as we know it.

It’s not every day that we have a moment like this. Thank you for everything you did to make this possible.

—Tim Cook.

Apple releases images of the launch

In a press release, Apple released a video and a series of images from the launch of the headset — especially from Apple Fifth Avenue (in New York), where some company executives were present for the special occasion.

In the images, it is possible to see the reaction of visitors during the product demonstration, the moment in which the vice president of retail Deirdre O’Brien welcomes consumers to the store and even Tim Cook himself posing for selfies.

Check out the images:

Quite a moment in Apple’s history, isn’t it?

TRANSPARENCY NOTE: MacMagazine receives a small commission on sales completed through links in this post, but you, as a consumer, pay nothing more for the products by purchasing through our affiliate links.