There will be no monstrous rebranding of Starbucks, said Timati
Rapper Timati (Timur Yunusov) bought all the assets of the Starbucks coffee chain in Russia. He wrote about this on his pages in social networks.
“We will not disappoint the army of millions of coffee lovers, but at the same time we will give a quality product to a whole new level. In general, I suppose we have a chance not just to change the sign, but to make a real live case of a cool import substitution!” – Timati wrote on Instagram (banned in the Russian Federation, owned by Meta, which is recognized as extremist and banned in Russia). He noted that there will be no “monstrous rebranding”.
Earlier information that Timati will become the new owner, confirmed by his business partner Anton Pinsky. The departure of Starbucks from the Russian Federation became known at the end of May, the website reports. MK.RU. Some foreign companies began to leave Russia after the start of a special operation in Ukraine. Some of them sold their business in Russia and rebranded.
Rapper Timati (Timur Yunusov) bought all the assets of the Starbucks coffee chain in Russia. He wrote about this on his pages in social networks. “We will not disappoint the army of millions of coffee lovers, but at the same time we will give a quality product to a whole new level. In general, I suppose we have a chance not just to change the sign, but to make a real live case of a cool import substitution!” – Timati wrote on Instagram (banned in the Russian Federation, owned by Meta, which is recognized as extremist and banned in Russia). He noted that there will be no “monstrous rebranding”. Earlier, information that Timati would become the new owner was confirmed by his business partner Anton Pinsky. The departure of Starbucks from the Russian Federation became known at the end of May, the MK.RU website reports. Some foreign companies began to leave Russia after the start of a special operation in Ukraine. Some of them sold their business in Russia and rebranded.