2024-02-26 13:23:48
They filed their complaint once morest the Match group, which owns several dating applications, symbolically, on Valentine’s Day, in San Francisco.
Published on 02/26/2024 2:23 p.m.
Reading time: 3 min
Match, the parent company of Tinder, is being sued by six Americans. Illustrative photo. (VALLAURI NICOLAS / MAXPPP)
The Hinge application, a subsidiary of Match like Tinder, has the slogan: “find love, clear Hinge”. But the lawsuit, filed on February 14, suggests that it is actually false advertising and that, on the contrary, these dating apps are designed to encourage you to stay there, especially not delete them from your phone, because They prioritize company profits over the well-being of those who are registered on Tinder and others. Everything is done, explains the complaint, to “erodes the user’s ability to unhook”.
Like a casino, Match would employ gaming techniques and algorithms that transform the user into a bettor and generate dopamine. Which means he is constantly looking for some kind of psychological satisfaction. As a result, consulting these platforms would become a compulsive need. In the United Kingdom, Millennials, which includes all people born between the beginning of the 1980s and the end of the 1990s, spend on average 85 minutes per day for men and 79 minutes for women on a dating site. .
“Ridicule”, “zero merit”responded Match in a press release. “Our business model does not rely on advertising or engagement statistics. We want to actively help people find dates every day, on our apps or not. Anyone who says anything else doesn’t understand the meaning and the mission of our industry”, the text further states. That being said, Match’s business model is largely based on advertising. Tinder, the market leader, has just over 10 million active subscribers.
A third of Americans have been on a dating site
A psychologist interviewed by the Washington Post judge this action “a bit absurd”, since the user is ultimately responsible for their actions. According to the Pew Research Center, almost a third of Americans have used a dating site. Figures vary widely on the number of couples formed in the United States thanks to these applications. The Pew Research Center speaks of 10%, Stanford University goes up to almost 50%.
But dating sites are a form of social networking and social networking generates a form of addiction. Author Mia Levitin, author of a book on seduction, compares today’s tech to yesterday’s tobacco. “Many of us are glued to our phones”, she told the Guardian. The British newspaper also recalls that Tinder invented the concept of profiles that you swipe to the right or left by following an experiment on pigeons, real pigeons, birds. In this experiment, the pigeons come to believe that the food they receive comes from their own action. And then, indeed, Meta and TikTok have also been accused for months of having a negative impact on the psychological well-being of some young people with their platforms.
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