2023-12-11 07:25:13
According to a recent OpinionWay study, more than 80% of French people want to consume better on a daily basis. However, in reality, only a small minority takes action. Due to lack of budget, but above all due to ignorance. Indeed, few of us know regarding eco-responsible brands. According to the 2022 consumption barometer, more than 70% of French people say they are unable to name more than one eco-responsible brand.
This is precisely where comes in Toasty. This responsible shopping application was founded by Arnaud Willieme, Renan Bonchart and Antoine Tezenas. The idea of Toasty is simple: offer eco-responsible brands at affordable prices through temporary private sales. An alternative that is good for the planet. In fact, the small brands marketed by the application emit on average three times less carbon than large competing brands, explain the founders.
It is also the trio who selects the companies that they highlight on the application. Different criteria are then taken into account, such as carbon. To do this, he uses Carbonfact, a company that assesses the carbon impact of the textile industry.
To go further > Bérangère Fagart, eco-responsible chef: “Eating is political! »
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