Koei Tecmo cut prices by up to 85 percent, featuring Nioh 3 at 43 percent off and Yumia the Atelier at 50 percent off, alongside concurrent promotions from Sega and Bandai Namco.
Koei Tecmo Slashes Prices on Flagship Franchises
Koei Tecmo Games kicked off its Tokyo Game Show 2026 digital sale with steep discounts reaching up to 85 percent on select PlayStation 5 and PlayStation 4 software. According to coverage from Dengeki Online and Famitsu, the promotional lineup targets several high-profile action and role-playing titles. Most notably, the dark fantasy action sequel Nioh 3 is available at a 43 percent discount. Meanwhile, Gust’s latest alchemical RPG, Yumia the Atelier, received a 50 percent price cut for digital buyers navigating the PlayStation Store.
Sega and Bandai Namco Counter With Storefront Promotions
Rival publishers matched the timing with extensive catalog promotions of their own. Sega launched its dedicated Tokyo Game Show sale event, introducing a notable first-time markdown for recent releases. Simultaneously, Bandai Namco Entertainment expanded the platform’s promotional footprint by rolling out its own digital store discounts. Their lineup highlights enduring arcade ports and fighting game adaptations, including Mobile Suit Gundam Extreme Vs. Maxi Boost ON Premium Sound Edition, as detailed on the Official Gundam Website.
Digital storefronts across Sony’s ecosystem will maintain these promotional pricing tiers through the conclusion of the Tokyo Game Show promotional window. Platform users can inspect individual publisher tabs directly on the PlayStation Network interface to secure the discounted software licenses before standard pricing resumes.
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