2023-10-23 17:45:00
As happens every year, TudoCelular always provides complete coverage of Black Friday to help Brazilian consumers not fall for false offers. On our website we provide live coverage of everything interesting in the world of electronics, and of course we cannot fail to highlight cell phones, which are the products most desired by the public.
And here we have another guide prepared with the best options we have tested in recent months. We calculated the price charged now a month before Black Friday 2023, to compare with the launch price and for you to stay tuned to find out how much each model has depreciated since its debut on the market so as not to fall for false prices in November.
guide index
Android
18 Jan
Android
20 Jan
Samsung Galaxy A04s
We start our guide with the cheapest model and for those looking for something close to 500 reais you will find the Galaxy A03 in this price range. However, we think it’s worth paying a little extra for the Galaxy A04s, which hit the market in February 2023 costing R$1,300 and now in October it appears in promotions for R$600.
With the latest model, you will have a biometric reader that is still missing on some basic cell phones, a 90 Hz screen for superior fluidity and a more current and powerful processor that delivers good performance with various apps and games. The A03 has better battery life, but the A04s wins in recharging and has a better camera.
This makes the Galaxy A04s a cheap cell phone that gets what really matters right by delivering good performance, all-day battery life and guaranteeing good photos even in low-light locations.
7
Hardware
8.4
Cost Benefit
Samsung Galaxy A04s Compare
Samsung Galaxy A14 5G
Although the A04s is a cool little price, it doesn’t have 5G connectivity and this could be a big negative for some. So, if you’re looking for a cell phone prepared for the new generation of mobile internet, it’s a good idea to keep an eye on the Galaxy A14 5G offers. It’s always good to remember that there is also a 4G version of the device so you don’t get confused when purchasing.
The A14 also arrived on the national market at the beginning of 2023. Samsung’s basic debuted on the market costing R$1,800 and now a month before Black Friday it can be found for around R$800, which shows a great devaluation, making its unbeatable cost-benefit for the segment.
With the A14 it will have a more sophisticated design and in line with Samsung’s superior launches. Its screen has Full HD+ resolution and a rate of 90 Hz, it has good performance thanks to the Exynos 1330, but it fails at multitasking with its 4 GB of RAM. The battery lasts a long time with autonomy that lasts all day, while the photographic set stands out in photos in the entry-level segment.
8.1
Hardware
8.8
Cost Benefit
Samsung Galaxy A14 5G Compare
Realme C53
Chinese realme is also present on our list with the recently launched C53. The mid-range basic arrived on the national market in August 2023 for R$1,400 and now, close to Black Friday, it appears in offers for around R$900.
It has a distinctive design in a thin body and has NFC connectivity that is missing in Samsung’s basic models. On the other hand, you will have to give up 5G, so it’s up to you to decide what’s a priority.
At least it makes up for it with a large 90 Hz Full HD+ screen. The performance is much higher than the others mentioned and it can hold a large number of applications open at the same time thanks to its 6 GB of RAM. Its battery is a great highlight with more than 30 hours of duration in moderate use, in addition to faster charging than other basic ones. Their cameras take good photos, especially at night.
6.9
Hardware
7.7
Cost Benefit
realme C53 Compare
Motorola Moto G53
From Motorola we have the Moto G53 debuting on our list. It hit the market in February 2023 for R$1,900 and did not offer good value for money at the time, but now, close to Black Friday, the story changes. Motorola’s low-cost intermediary can be found for around R$1,000.
What do you get by paying extra for it? While the cheapest on the list have a 90 Hz screen, in the Moto G53 we have a 120 Hz IPS LCD panel for superior fluidity. In addition, there is stereo sound that is missing in many mid-range cell phones. With Motorola you will have greater immersion in films and games.
Its performance is agile and also guarantees good fluidity in heavier games, despite getting a little hot during long games. The battery isn’t impressive, but it also won’t let you down with lighter use. Its cameras take good photos and there is full connectivity including 5G and NFC.
Motorola Moto G53 Compare
Samsung Galaxy A34
If you are looking for a cell phone that goes beyond the basics, but are also not willing to pay more than 2 thousand reais for a device, then you should keep an eye on the intermediaries available on the national market. The Redmi Note 12 Pro 5G is a cool option, but its cost-benefit is below the Galaxy A34.
Therefore, we recommend the Korean model that was launched in March 2023 for R$2,600 and now, close to Black Friday, appears in offers for R$1,400. Its first highlight compared to the others mentioned is the fact that it is IP67 certified for resistance against water and dust. Additionally, Samsung guarantees Android updates for longer.
The Korean intermediary comes with 5G, a high-quality 120 Hz AMOLED screen, powerful stereo sound, agile performance and great battery life. The A34 may not have the most advanced camera in the segment, but it comes with ultra-wide and the ability to film in 4K even with the front camera.
7.9
Hardware
7.2
Cost Benefit
Samsung Galaxy A34 Compare
Motorola Edge 30 Neo
Our list is not only made up of 2023 releases. There are also good cell phones that hit the market in 2022 and are still worth buying, like the Edge 30 Neo. It cost R$3,500 and now, a year after its launch, you can find it on offers for R$1,600. .
Its biggest difference is the design made in partnership with Pantone and which uses unique colors to stand out in the segment. It has thinner edges than the others mentioned, a 120 Hz OLED screen and stereo sound with higher quality than Samsung’s intermediaries.
The Edge 30 Neo delivers great multitasking performance with its 8 GB of RAM, it also runs even the heaviest games well, while the battery easily lasts all day. The recharging time stands out for being more agile than many in the segment. Its cameras take good photos and there is an efficient night mode, as well as clearer selfies than Xiaomi’s intermediaries.
Motorola Edge 30 Neo Compare
Redmi Note 12 Pro Plus
The Redmi Note 12 Pro Plus was launched globally at the beginning of the year and can be found in national retail via the marketplace. Although we do not have a history of its official price on the Brazilian market, we can compare its price here with the imported model, which saw a considerable drop and now, close to Black Friday, it is found to be close to R$2,000.
With this, you will have a parameter to know whether the amount charged on Black Friday 2023 is really an offer or a scam. And what do you get for that price? It is a premium, high-quality mid-range cell phone with an advanced screen that supports HDR10+ and Dolby Vision, as well as triple-speaker sound and Dolby Atmos support.
Performance is due to MediaTek’s Dimensity 1080, which guarantees a good experience, especially in games. The battery lasts a long time and the recharge time is impressive. It comes with a powerful 120W charger that fills the battery in 20 minutes. Additionally, there is a powerful 200 MP camera that captures lots of details and takes good footage.
7.8
Hardware
5.9
Cost Benefit
Redmi Note 12 Pro Plus Compare
Samsung Galaxy S23
We reach the top of the line segment and as a suggestion we have the Galaxy S23. It hit the market at the beginning of 2023 for R$6,000 and currently costs almost the same as the S22, appearing in offers around R$3,500, which makes its value for money unbeatable.
The S23 is one of the best compact cell phones today. It may not be Samsung’s most advanced cell phone, but it comes with a great screen and sound. Its performance easily handles any app or game for Android and the battery has brought a good improvement compared to its predecessor.
Another point that also evolved were the cameras. Although Samsung has reused some sensors, the new Korean top has several improvements that make it a better cell phone for photos, especially at night. The new front camera takes sharper selfies and great support for updates ensures you’ll have a great phone for years to come.
9.2
Hardware
8.2
Cost Benefit
Samsung Galaxy S23 Compare
Samsung Galaxy Z Flip 5
Do you think the Galaxy S23 is small and don’t want something big like the Plus or Ultra? Then the Galaxy Z Flip 5 is the ideal option. It hit the market in July 2023 for R$8,000 and its price has already dropped significantly since launch, which indicates that it will be one of the highlights of Black Friday 2023.
With a month to go until the big event, the Galaxy Z Flip 5 is already appearing in offers below R$4,500, which makes its value for money very interesting. The foldable brought design improvements with a larger external screen and a top hinge that leaves a smaller gap between the two parts.
The multimedia set pleases with a bright screen and quality stereo sound. The performance is on par with the Galaxy S23 line and the battery, despite lasting less, performs better than last year’s foldable. The camera sensors are the same, but software improvements guarantee better photos.
8.9
Hardware
7
Cost Benefit
Samsung Galaxy Z Flip 5
Comparar
Apple iPhone 14 Plus
If you’re sick of Android or prefer Apple’s system, then you must be eager to see a good iPhone offer on Black Friday. The iPhone 14 Plus was the least successful model among Apple’s 2022 launches and as a result its price dropped more than the others in the family.
It arrived on the national market at the end of last year for R$8,600 and a year after its debut it can be found for R$5,000. This means that it has room to depreciate even further and appear in good promotions on Black Friday.
It’s okay that the iPhone 14 Plus doesn’t have a 120 Hz screen like Apple’s Pro models and its hardware is older, but it still beats a lot of recent Android that costs more. Its battery is the longest in the line and is among the best iPhones we have tested to date. The recharging time is slow, as with all Apple cell phones, and its cameras take good photos and stand out in videos.
9.4
Hardware
7.2
Cost Benefit
Apple iPhone 14 Plus Compare
Finished
This was our shopping guide to keep an eye on at BF 2023. Here we list models that have seen a sharp price drop in recent months and that should be in the spotlight during this year’s Black Friday.
It’s worth remembering that the TudoCelular website will cover more offers, including other models that are dropping. In the meantime, it’s worth taking a look at our price tool to check the history of the value charged on the cell phone model you’re interested in so you can be careful and avoid falling for a false promo.
(updated on October 23, 2023, at 19:38)
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