2023-08-12 17:44:00
2023-08-12 13:44 Reporter Chen Yousong / Instant Report
Messi visited Beijing for an international friendly match in June this year, attracting a large number of Chinese fans. At that time, some young male fans rushed into the stadium to hug Messi, which sparked a lot of discussion. However, the Beijing Workers Stadium, which recently hosted the June ball game, sold the turf of the June game as souvenirs, and advertised that it was “Messi stepped on” and had important turf. The first batch was limited to 100, and the asking price was RMB 499 ( About $68), will you pay for it?
Everyjing.com reported that Zhonghe Gongti, the operator of the Beijing Workers’ Stadium, began pre-selling “lawn souvenirs” at 12:00 noon on the 11th. West 1V3 continuous passing area”, “Messi running core area”. The pre-order notice also stated that the three regions will be shipped randomly at that time, and purchases in designated regions will not be accepted.
Zhonghe Gongti stated that the lawns in these three areas will be made into 2,023 lawn souvenirs and 1,000 stamps. The first batch of souvenirs is limited to 100 pieces, and the asking price is 499 yuan (RMB, the same below). Fans who want to buy souvenirs must participate in the lottery by forwarding Weibo posts, and can only pay for the purchase after winning the lottery. The remaining souvenirs will continue to be pre-sold in batches on platforms such as Xiaohongshu and Dewu, and some can be purchased in offline stores.
According to reports, only 3 hours after the sale started at noon on the 11th, the “Grass Souvenirs” sale post has been forwarded 1,582 times, and hundreds of fans left messages in the comment area hoping to win the lottery. However, this also attracted ridicule from some netizens, thinking that the move was “ridiculous” and “crazy”, and some even described it as “cutting leeks”.
But in fact, this is not the first time Beijing Gongti has sold lawn souvenirs. The report pointed out that when the turf was replaced during the season in June 2013, Gongti made the replaced “cool-season turf” as a souvenir. At the end of 2020, on the occasion of the 28th anniversary of the Beijing Guoan Football Club, the team will once again sell commemorative turf souvenirs for the Workers’ Stadium, priced at 399 yuan, a total of 2,020 pieces, and each piece of turf has its own unique number.
The charm of Argentine football superstar Lionel Messi is popular all over China. The “turf” he stepped on on the Beijing Workers’ Stadium in June will be used as a souvenir. The lawn will have three areas: “Messi’s 81-second left foot shot goal area”, “Messi 1V3 continuous pass area”, and “Messi running core area”. (Taken from the official Weibo of “Zhonghe Gongti”)
According to Jimu News, the sale of turf for star football venues is not unique to Beijing Gongti. For example, the turf of the 2006 World Cup final in Germany was bought by a courier company and sold to fans; There are on-site turf sold to fans, etc. There are not uncommon cases of selling football field turf internationally.
In response to such marketing methods, Wang Peng, a researcher at the Beijing Academy of Social Sciences and director of the Institute of Digital Economy at Nanchang Institute of Technology, analyzed and pointed out that young people are willing to pay for their feelings, show their individuality, and find group belonging through consumption.
In response to some netizens questioning that this move is like “cutting leeks”, Wang Peng said that from the perspective of non-fans, it may be “cutting leeks”, but from the perspective of fans, they think it has certain value, as long as the souvenir production process is standardized and the quality There are guarantees, such as the green grass will not wither or change color due to a long time, so its price of 499 yuan is understandable.
Wang Peng also said that as for the collection value of turf, it is difficult to make a fair judgment, which depends on the approval of fans. He also reminded, “Society is becoming more and more diverse, and consumers’ consumption concepts and value recognition have changed, so we should not blame everything.” .
The charm of Argentine football superstar Lionel Messi is popular all over China. The “turf” he stepped on on the Beijing Workers’ Stadium in June will be used as a souvenir. The picture shows that when Messi played a friendly match with the Australian team, a Chinese fan rushed into the stadium and hugged him. (China News Agency) Beijing Messi football
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