Source: Qingdao Daily
Editor in charge: Dai Huihui
2022-07-04 08:24:32
Original title: Qingdao station on the “new entertainment” outlet
At present, the new types of entertainment that Chinese young audiences are keen on, one is rap music, and the other is talk shows, each attracting audiences with different tastes and levels, and a large number of top-level traffic variety shows have also been born. For the current urban pop culture industry, there is a close connection between rap music and Livehouse, talk show and comedy club. They are both an important part of the cultural night economy and play an important role in forming a city’s cultural temperament.
The two talk show teams of Beijing “Shan Liren” and Shanghai “Xiaoguo” have each made successful demonstrations in the field of sitcoms and talk show tours, while Xi’an “Safflower Club”, Chengdu “CDC” and Changsha “CSC” have The group also presents the different urban personalities to the younger generation. Compared with the old performing arts activities, rap music and talk shows have a strong tendency to symbolize, and the new-edge performance categories with niche tastes have become popular.
Beginning in June, iQIYI’s “China Rap Showdown” and Xiaoguo’s “What to Do! Talk Show Special” were recorded in Qingdao West Coast New Area. “New Entertainment Island”. While paying attention to the popularity of the two programs, industry insiders have also launched related discussions: How much does the recording of top traffic variety shows drive the local rap culture and talk show industry? Can the program host stay more important than traffic? ” content, and more “deep” inspiration? For the emerging new entertainment industry, can Qingdao go upstream and grow into a more important role than a tour station, talent pool, ticket warehouse, and video studio?
Industry advancement from behind the scenes to the front
The recording site of “China Rap Showdown” is located in the Oriental Movie Metropolis Film and Television Industrial Park. The audience can easily notice several phenomena: there are significantly more rappers in the south than in the north, dialect rap is obviously popular, and Qingdao rappers are not selected. Peak lineup. In the first two episodes that have been broadcast, rappers from Chengdu and Changsha have demonstrated their unique skills. Wannida from Fujian has a Fuzhou dialect rap “Mogadai” that became popular overnight, while a rapper from Uncle Gem The first “Young Dou Wei” has profound meaning and exquisite “allusions”, and has also been affirmed by the industry.
Qingdao musicians, producers and fashion crowd frequently appeared at the recording site to visit the class, and the rapper Shazhou recognized the quality of the music of this show very much, “This show is dominated by mature musicians, most of whom are the champions of previous years, who have entered the show. Senior musicians for more than ten years, there are also some excellent post-00 players.”
Local musicians have been deeply involved in the music production of “China Rap Showdown”. Xiao Jun and others joined the production lineup, and Wonder Studio, a local music organization, participated in the music production. Industry insiders said that as a variety show representing the highest level of Chinese rap, “China Rap Showdown” provides players with bands and backing dancers, which not only conforms to the artistic characteristics of rap music, but also greatly enriches the level of performance and appreciation of the performance. It also reflects the professionalism of the main control team, and has played a leading role in the performance and production of Qingdao rap music in the future.
The recording of the new variety show “What to Do! Talk Show Special” by Li Dan’s “Laughing Fruit” team at the Oriental Movie Metropolis Theatre also made the West Coast a distribution center for top talk show actors. After watching the “Mr. He” who runs the Sanshiba Comedy Club in Qingdao, he was quite impressed: “What to Do! Talk Show Special” is a very ‘smart’ show, and the ‘Internet sense’ of the Xiaoguo team is really invincible. This show There are three points to watch: first, the mode of the group show, which is similar to Happy Twist and Deyun Club. It uses the most popular actors to make the group show to attract the audience; secondly, the stars are invited to join, Jackie Chan, Yang Mi and other big names appear on the stage to talk about the talk show. , a two-way drainage is formed between the stars and the show; third and most importantly, this show brings talk shows into the mainstream view, it talks about anti-fraud, workplace pressure, etc., full of positive energy, and encourages everyone to understand each other , also invited the police to the stage, and the reputation is very good.” The stand-up comedy industry is becoming the main project of cultural and entertainment consumption, and the inspiration brought by “Laughing Fruit” to the industry has made the stand-up comedy into the house and become a comedy with both commercial and social value. Channels for the rise of new forces.
Industry advancement, Qingdao opportunity
During the recording of “What to Do! Talk Show Special”, the artists not only rehearsed the program, but also arranged intensive local performances in Qingdao. On July 10th, the Xiaoguo talk show @hardbox will be staged at the hardbox Livehouse in Shinan District. Six members of Xiaoguo, including Xishu, Gezi, and Zhao Youcheng, will present a stand-up comedy platter. For young audiences in Qingdao, if they want to watch the Xiaoguo talk show, they need to make a special trip to Shanghai to buy high-priced tickets, and this performance at their doorstep is a rare opportunity. It is reported that the Xiaoguo series performances are planned to be staged in the hard box during the summer vacation, and it is bound to become the largest talk show performance this year. As a “competitor” in the same industry, Mr. He is very welcome to “Xiaoguo”‘s large-scale entry into the Qingdao performance market, and he bought tickets for this performance early, “Qingdao is the only one in Qingdao that does commercial stand-up comedy performances and stand-up comedy markets. The content is far from enough.” He admitted that Xiaoguo’s choice of a hard-box livehouse reflects the respect for the talk show profession, “This venue has a capacity of five or six hundred people, and its stage is relatively close to the audience. If it is in a theater, The distance between the talk show actors and the audience in the first row will be more than ten meters, and they cannot interact with the audience for the first time.”
As an independent art planner in Qingdao, Dou Boheng and his “Trend Qingdao” label have held hip-hop music festivals and hip-hop seed support programs since 2018. When he participated in the recording of “China Rap Showdown”, he also got a piece of good news: through Dou Boheng Wu Xun, a newcomer supported by the team platform, has successfully signed a contract with Huang Zitao, becoming one of the three newcomers officially announced by Longtao Entertainment on June 21. “There is a lack of music brokerage companies in the province, and newcomers can’t find a way to develop. Wuxun’s way out depends on both talent and luck. This method is relatively rudimentary. Famous singers in Chengdu and other places have grown up with newcomers and have become very mature. way.” Comparing the Chengdu and Changsha rap labels participating in “China Rap Summit”, Dou Boheng believes that Qingdao’s label has a long way to go.
The confrontation between Chengdu Rap Label and Changsha Rap Label is also the highlight of “China Rap Peak Showdown”. The strength of Sheng Yu and Yang Junyi has also attracted widespread attention to the group they belong to. The model of growing up in a group makes the team’s personality more distinct. Before Shandong Rap, there were also leading “Shandong Xiangma” labels such as Wang Da Mo. How to unite new forces and exert collective strength is also the task of emerging labels. “Trend Qingdao” currently has more than ten musicians under its umbrella. They got the opportunity to participate in the Phoenix Music Festival, and singers have signed up to major companies one after another. Dou Boheng said that local musicians need a lot of hard work, and he plans to launch a new round of rap newcomers solicitation for “Trend Qingdao” in July, “We hope to invite some rap experts like Uncle Gem to help out and support Qingdao more. music industry.”
Mi Jingyu, chief reporter of Qingdao Daily/Guanhai News
[来源：青岛日报 编辑：戴慧慧]